Heineken Holding N.V. reports on 2021 first-quarter trading

Amsterdam, 21 April 2021 – Heineken Holding N.V. (EURONEXT: HEIO; OTCQX: HKHHY) publishes its trading update today for the first quarter of 2021. 

KEY HIGHLIGHTS

• Beer volume stable organically
• Heineken volume growth accelerated +12.1%
• Premium volume outperformed growing in the low-teens
• Deployment of EverGreen growth strategy on track

Heineken Holding N.V. engages in no activities other than its participating interest in Heineken N.V. and the management or supervision of and provision of services to that company. 

FIRST QUARTER VOLUME

Beer volume1 2 (in mhl or %)	1Q21	Organic growth		1Q20
Consolidated beer volume	50.3	0.0	%	51.6

 

Heineken volume1 (in mhl or %)	1Q21	Organic growth
Heineken N.V.	10.5	12.1	%

¹ Refer to the Definitions section for an explanation of organic growth and volume metrics.
² 2021 volume reflects the shift of malt-based, unfermented, non-alcoholic drinks from Beer- to Non-Beer Volume. Organic growth has been corrected.

HEINEKEN's highest priority throughout the COVID-19 crisis has been and continues to be the health and safety of its people. HEINEKEN's teams have demonstrated great resilience and agility as the crisis prolongs and recovery levels vary market-to-market. HEINEKEN continues to support its employees, customers, suppliers and communities most impacted by the pandemic. For example, in the UK, HEINEKEN continues to support its customers financially and waived €19 million in rental payments last quarter. In Brazil, HEINEKEN joined the "Salvando Vidas" match-funding initiative of the Development Bank of Brazil (BNDES), to invest in 4 oxygen plants and aid more than 40 philanthropic hospitals with medical supplies in the fight against COVID-19.

In March 2021 HEINEKEN began to lap the first round of severe lockdowns in March 2020. Beer volume in the first quarter was in line with last year, organically (2.1% below the first quarter of 2019). HEINEKEN delivered strong growth in the Africa, Middle East & Eastern Europe and Asia Pacific regions and modest growth in the Americas, offset by the decline in Europe where the on-trade remained largely closed throughout the quarter. At the start of April less than 30% of the on-trade in Europe was operating.