The Brand New Beyond Burger Launches at Grocery Stores Nationwide - Seite 2

The Beyond Burger: A Global Sizzling Sensation

The company introduced the Beyond Burger in 2016, revolutionizing the category as the first plant-based burger designed to look, cook and taste like animal meat and sold in the meat case. The Beyond Burger has since become a ubiquitous symbol for the future of food innovation and is available at approximately 28,000 retail locations across the US and in more than 80 countries globally. As demand for plant-based meat has grown, consumers have made their preference for Beyond Meat clear: according to the latest data, the Beyond Burger is the #1 selling plant-based burger at grocery stores¹ and Beyond Meat is the #1 selling plant-based meat brand in the refrigerated category at grocery stores¹ and across total foodservice².

Advancing Human Health Through Rapid & Relentless Innovation

The roll out of the latest Beyond Burger iteration comes as part of Beyond Meat’s rapid and relentless innovation efforts to meet consumers’ growing demand for delicious, nutritious and sustainable plant-based meat made without GMOs. Beyond Meat recently announced the establishment of the Plant-Based Diet Initiative Fund at the Stanford University School of Medicine to create a repository of cutting-edge research that will help drive and inform additional breakthrough product innovation to advance human health. In a previous clinical study that was conducted at Stanford University and published in The American Journal of Clinical Nutrition, researchers evaluated the impact of replacing animal-based meat with Beyond Meat’s plant-based meat over an 8-week period on cholesterol levels (including LDL), heart disease risk factors including TMAO levels, and body weight, and found improvement in key health metrics when participants replaced animal-based meat with Beyond Meat’s plant-based meat.

Meat with a Lighter Environmental Footprint

In addition to the proven health benefits of plant-based meat, the University of Michigan’s 2018 LCA showed that the original Beyond Burger, compared to producing a ¼ lb. standard 80/20 beef burger, has 99% less impact on water scarcity, 93% less impact on land use, requires 46% less energy and generates 90% fewer greenhouse gas emissions.

Exclusive Early Access in A City Near You

Fans throughout the country can get a sneak peek and be among the very first to taste the new Beyond Burger for free before it enters stores by visiting one of the exclusive mobile pop-ups on Saturday, May 1st and Sunday, May 2nd from 11am to 5pm³, while supplies last, at: