Beyond IV, the Fourth Generation of the Beyond Burger and Beyond Beef, Debuts at Grocery Stores Across the U.S. Including at Walmart and Kroger

The new products are the company’s meatiest, juiciest beef products yet, provide 21g of plant-based protein and are made with avocado oil, which offers heart-healthy monounsaturated fats, and helped lower the saturated fat to just 2g per serving

Consumers can find the new Beyond Burger and Beyond Beef, which are rolling out now in U.S. retail, by looking for the new eye-catching gold packaging

EL SEGUNDO, Calif., April 18, 2024 (GLOBE NEWSWIRE) -- Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced the launch of the fourth generation Beyond Burger and Beyond Beef, the most significant renovation in the company’s history, at grocery stores nationwide. The new Beyond Burger and Beyond Beef, the company’s tastiest and most nutritious yet, are an excellent source of protein – 21g per serving – and have just 2g of saturated fat derived from avocado oil, with no cholesterol or added antibiotics or hormones. The products’ meatier flavor and taste were preferred over the previous version in consumer testing¹, and feedback on the new burger overall has been overwhelmingly positive. Additionally, at a recent conference of registered dietitians, 94% of attendees² said they enjoyed the taste of the new Beyond Burger, viewed it as healthful, and would recommend it.

“I’m so excited about the new Beyond Burger and Beef because not only do they taste incredible, but they’re super nutritious. Beyond Meat has switched to heart-healthy avocado oil, which brings the saturated fat in the burger and beef down to just 2 grams per serving, and they’ve also reduced the sodium from the previous version and simplified the ingredient list. I feel proud to recommend these products,” said Joy Bauer, renowned registered dietitian, #1 NYT bestselling author and Beyond Meat nutrition advisor.

Some of the key changes in the new Beyond Burger & Beyond Beef:

• Made with avocado oil – beloved by the nutrition community for its high levels of heart-healthy monounsaturated fats³, the shift to avocado oil helped reduce the saturated fat in the products by 60% to just 2g per serving (75% less than 80/20 beef)
• Avocado oil’s smoother, more neutral flavor also allowed Beyond Meat to unlock an even meatier, beefy flavor, and because avocado oil has a higher smoke point, the new beef is designed to sizzle and BBQ even better than before
• Increased protein to 21g per serving
• Added nutrient-dense plant-based ingredients including red lentil and faba bean protein
• Simplified the ingredient list, including removing coconut and canola oils
• 20% less sodium vs. the previous version

“The beefier flavor and texture of our new Beyond Burger and Beyond Beef make them the perfect option to use in a wide variety of recipes. They caramelize and brown beautifully when cooked, and offer the juicy, tender culinary experience of beef. From backyard BBQs to family taco nights, we’ve designed Beyond IV to not only be our meatiest, juiciest yet but to also be quick and easy to prepare so that everyone can Go Beyond,” said Diana Stavaridis, Senior Culinary Manager, Beyond Meat.