Beyond IV, the Fourth Generation of the Beyond Burger and Beyond Beef, Debuts at Grocery Stores Across the U.S. Including at Walmart and Kroger - Seite 2

Growing portfolio of nutritious and delicious plant-based meat products

The strong advancements in nutrition have qualified the fourth generation Beyond Burger and Beyond Beef products to be recognized by the nation’s leading health organizations, including the American Diabetes Association’s evidence-based nutritional guidelines for its Better Choices for Life program and being included in a collection of heart-healthy recipes certified by the American Heart Association’s Heart-Check program. Additionally, the new products have received Good Housekeeping’s coveted Nutritionist Approved Emblem which assesses food products based on specific nutritional criteria as well as taste, simplicity, and transparency, and are the first plant-based meat products to be Clean Label Project Certified. Developed in partnership with leading medical and nutrition experts, and designed to meet the standards of top health organizations, the making of the fourth generation Beyond Burger and Beyond Beef is being chronicled in a new documentary-style short film, Planting Change, that will be released this summer.

The debut of Beyond IV follows the expansion of Beyond Meat’s portfolio of nutritious and delicious products including Beyond Crumbles and Beyond Steak which are both certified by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. As part of its commitment to improving human health, Beyond Meat has a first-of-its-kind multi-year agreement with the American Cancer Society to advance research on plant-based meat and cancer prevention.

"We’re proud to create products that allow you to Eat What You Love, like a juicy, delicious, sizzling burger, while offering health and environmental benefits to the consumer. We know that health is a top driver for the plant-based meat category, and with the advancements in taste and nutrition of our new Beyond Burger and Beyond Beef, we’re giving consumers a really compelling reason to make the switch,” said Akerho (AK) Oghoghomeh, Chief Marketing Officer, Beyond Meat.

Ready to try the new Beyond Burger and Beyond Beef for yourself? Find delicious recipes, cooking videos and more inspiration on the Beyond Meat website, with a new Beyond Meat cookbook expected to be released this summer. The new Beyond Burger and Beyond Beef in eye-catching gold packaging are rolling out now at major grocery chains nationwide including Walmart, Kroger, Albertsons, Publix, Whole Foods Market, Sprouts and more, visit the Beyond Meat store locator to find the location nearest you.