Rocky Mountain Chocolate Factory Highlights Strong Director Nominees and Transformative Strategy to Increase Stockholder Value in Letter to Stockholders

Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the "Company" or “RMCF”), one of North America's largest retailers, franchisers and manufacturers of premium, handcrafted chocolates and confections, today announced it has sent a letter to stockholders highlighting the Company’s decisive, strategic actions to increase growth and profitability, drive innovation and increase stockholder value. RMCF also detailed the strong skills, diverse experiences and relevant expertise its director nominees bring to support the Company’s strategy and operations, and accelerate growth through its omnichannel and digital transformation.

RMCF urges stockholders to vote FOR all of the Company’s nominees on the WHITE proxy card ahead of the Company’s 2021 Annual Meeting of Stockholders (the "Annual Meeting"), to be held October 6, 2021.

The full text of the letter is copied below:

***

September 28, 2021

Dear fellow Rocky Mountain Chocolate Factory stockholders,

Thank you for your ongoing support. I appreciate your investment in Rocky Mountain Chocolate Factory (“RMCF”).

As co-founder of RMCF, building this Company has been my life’s work. I have truly loved every day I have spent in our stores, working with our team at our Durango facility and committing myself to serving our customers with the very best, handmade chocolates and memorable experiences. As I prepare to step down from RMCF’s Board, I felt it was important to share with you how excited I am for RMCF’s future. We have an incredible leadership team that has led our Company through a challenging pandemic. We produce what I strongly believe are the world’s best chocolate and confection products. And we have nominated a talented group of directors to help lead and guide our Company’s transformative next chapter.

This is an important moment for our Company. RMCF’s Board and leadership team are taking decisive and disciplined action to execute our transformation strategy and accelerate the Company’s growth. We have put forward director nominees who possess the mission-critical skills specifically suited to guide RMCF’s strategy to build on our position as an omnichannel retailer, franchiser and manufacturer of premium, handcrafted chocolates and confections. We continue to be focused on delighting our millions of consumers around the world as we best serve all of our stakeholders. We remain confident that the plan and strategic actions we are implementing will benefit our franchisees and our team members, and drive increasing value for all RMCF stockholders.