Increasing Prospects for Digital Content Creation Industry Fueling Rising Market Valuation - Seite 3

Other recent developments in the markets include:

Cinemark Holdings, Inc. (NYSE: CNK) one of the world's largest and most influential movie theatre companies, recently announced that it is increasing big screen benefits for its most loyal moviegoers with the introduction of Movie Club Platinum. Developed in direct response to Cinemark Movie Rewards members' biggest wishes, Movie Club Platinum is a brand-new premium tier of Cinemark's industry-leading monthly in-theatre membership program that rewards frequent visitors with star-studded savings. Movie lovers can learn more about Movie Club on the Cinemark mobile app.

"We developed Movie Club Platinum the same exact way we developed our industry-leading Movie Club program – by listening to our moviegoers and giving them what they really want," said Wanda Gierhart Fearing, Cinemark chief marketing and content officer. "This premium tier of our monthly membership program rewards our highest frequency moviegoers with bigger savings and bonus tickets, making a trip to the theatre even more valuable for those who love it most. Cinemark is always striving to roll out the red carpet for our guests, and offering this amazing reward is our way of giving our most loyal members the celebrity treatment. With the outstanding film lineup coming to the big screen, there is no better time to get more out of moviegoing."

AMC Entertainment (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East and in the world, recently announced it just set a new post-reopening record for weekend attendance (Thursday through Sunday), as well new post-opening records for ticket admission revenues and food & beverage sales. This was driven by the openings of VENOM: LET THERE BE CARNAGE in the United States and the latest James Bond movie, NO TIME TO DIE, overseas.

From Thursday September 30 through Sunday October 3, more than 2.4 million people watched movies at U.S. AMC theatre locations in the United States. An additional more than 1.4 million moviegoers visited AMC's theatres overseas. This brought total AMC attendance globally to approximately 3.9 million, a new post-reopening record.

Greatly contributing to AMC's success in the United States was VENOM: LET THERE BE CARNAGE, which opened to a reported $90 million for its domestic opening weekend. That estimate would make VENOM: LET THERE BE CARNAGE the second-largest October opening in domestic box office history.