Walgreens Appoints Three Additions to its Retail Products and Customer Leadership Team

Walgreens today announced three key executive leadership positions: Linh Peters, senior vice president and chief marketing officer; Luke Rauch, senior vice president and chief merchandising officer; Bala Visalatha, senior vice president and chief product officer. These leaders will begin their new roles in May.

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Linh Peters (Photo: Business Wire)

“I am thrilled to have Linh, Luke and Bala join the Walgreens retail products and customer leadership team, and I’m confident that their collective decades of retail expertise and deep involvement with launching new customer experiences will accelerate growth in our company,” said Tracey Brown, president of retail products and chief customer officer, Walgreens. “As strong innovators in their own right, each have an excellent track record when it comes to successfully identifying white spaces across different customer touchpoints and tracking evolving consumer trends, which will be instrumental as we transform our business.”

Linh Peters

As the chief marketing officer, Peters will oversee the vision, strategic direction and performance of Walgreens marketing activities, including marketing collaboration, brand design, brand positioning and marketing plan execution.

Linh is a modern marketing leader whose foundation in loyalty provides her both a strong data orientation and an ability to build brands based on a deep understanding of consumer needs.

Most recently, Peters was global chief marketing officer at Calvin Klein. She brings over 20 years of experience with some of the world’s biggest consumer brands such as Starbucks, Target and Ulta Beauty, with deep experience in building effective consumer engagement and loyalty on a global scale.

“Walgreens has an incredible opportunity to help millions of customers and patients transform their lives,” said Peters. “Throughout my career, I’ve worked collaboratively and cross-functionally to bring a laser focus on the customer experience to everything we do and I look forward to building upon the great momentum we’ve created over the past several years.”

Luke Rauch

Luke Rauch will assume the chief merchandising officer role to be responsible for the vision, leadership, strategic direction and performance of all Walgreens merchandising activities.

Throughout his career, Rauch has gained a reputation as a highly strategic leader who consistently delivers results with the customer in mind.

Rauch most recently served as chief of staff to Roz Brewer, CEO, vice president of Walgreens Boots Alliance. Prior to that, he was group vice president, owned brands and customer experience for Walgreens. In this role, Rauch led the owned brands strategy in the US and was instrumental in defining Walgreens retail customer experience. Rauch’s previous Walgreens leadership roles include vice president, commercial strategy and senior director, insights. Prior to joining Walgreens, Rauch worked for Deloitte Consulting in its strategy practice.