Birdie raises $30M Series B to transform elderly care at home

• The latest round takes total investment to $52 million and will be used to expand internationally and help millions live longer at home 
• Birdie's platform helps care agencies improve efficiency across most day-to-day care operations
• The care industry is at a breaking point with 1.4m older adults unable to access the care and support they need

LONDON, June 29, 2022 /PRNewswire/ -- Leading home healthcare tech platform Birdie has announced $30m in Series B funding as it aims to radically improve the lives of millions of elderly people. The round, which will be used to accelerate the company's growth in the UK and further its impact in the European market, was led by investment firm Sofina, with OMERS Ventures and follow-on investment from Index Ventures. The news comes as home care reaches crisis point, with half a million waiting for help in England and carers leaving en masse due to loss of pay.

Co-founded in 2017 by Max Parmentier, the B-Corp certified company is on a mission to reinvent home healthcare and empower older generations to age confidently in their own homes. It offers an all-in-one software solution that supports all areas of home care, removing many of the administrative and regulatory burdens placed on care professionals. 

Helen, a care professional at Alina Homecare, said, "Previously, we were writing long paragraphs and updates, but now it just takes 5 minutes to complete each visit note on the app. If there is a concern that can't be actioned during the visit, the office will follow up on the client's needs right away. The best part is that throughout all of this, family members have peace of mind that their loved one is being looked after, as they can track the care being received through the family app."

In the last year alone, demand for Birdie's suite of products has increased by 3 fold as care providers came under enormous pressure to run an efficient care operation with staffing constraints. The solution helps manage the entire care process; from scheduling visits, creating care plans, preparing audit reports and invoicing to full-service care management, enabling professionals to deliver care safely and efficiently and decreasing time spent on non-critical admin.