STAAR Surgical Patient Awareness Campaign Launched In New York

STAAR Surgical Company (NASDAQ: STAA), a leading developer, manufacturer and marketer of implantable lenses and companion delivery systems for the eye, today provided an update on activities related to the commercial introduction of its EVO Visian Implantable Collamer Lenses (EVO) in the U.S. EVO is an FDA-approved vision correction lens designed for the correction/reduction of myopia with and without astigmatism. EVO was approved by the FDA on March 25, 2022.

On September 7, singer, songwriter, and actor Joe Jonas participated in a media day in New York City with several national news and media outlets to discuss how much his life has improved after his doctor recently implanted EVO lenses in his eyes. Following the media event, Joe Jonas posted messages and videos to his more than 34 million followers on various social media accounts, including Instagram and Twitter, stating, “I’m thrilled to partner with EVO and talk about the amazing, life-changing new vision that I have. For those that are nearsighted like myself, I would have boxes of contacts in my bag for travelling, extras in my carry-on. Fast forward with the EVO procedure, I can see better than I’ve ever seen – in fact, I’m 20/10! I genuinely feel like I was given bionic vision. I am so grateful I got EVO lenses.” On September 13, ABC’s Good Morning America featured a segment on Joe Jonas’ journey to visual freedom with EVO lenses. Additional news and media outlets will also feature Joe’s story. Later this month, STAAR will initiate an omni-channel EVO advertising campaign which will provide a glimpse into Jonas’ journey to achieving visual freedom with EVO through a variety of settings in the star’s everyday life.

STAAR and Joe Jonas previously announced their EVO partnership on August 10, 2022. On the same day, STAAR posted a series of five videos on YouTube, “Meet EVO ICL: Now Available in the US,” to educate and inform potential U.S. patients about the EVO procedure. The YouTube videos, each approximately four to six minutes in length, are listed below and available at the following links: https://www.youtube.com/c/EVOVisianICL.

• EVO ICL: The High-Tech Vision Correction Procedure You Need to Know About
• How does EVO ICL work? Hint: It only takes about 30 minutes!
• Nearsighted? Learn about the benefits of EVO ICL!
• EVO ICL vs. LASIK: Know Your Vision Solutions
• The Results Are IN: EVO ICL is FDA-Approved!

“The initial stages of our U.S. EVO launch are focused on informing and educating potential patients about vision correction with EVO,” said Caren Mason, President and CEO of STAAR Surgical. “We have certified hundreds of surgeons in the U.S. to perform the EVO procedure and are now commencing awareness and marketing activities. Our goal is to amplify the proven safety, effectiveness and patient satisfaction with our lenses in the U.S., demonstrating that a vision correction solution beyond glasses, contact lenses and LASIK exists. That solution is EVO.”