234 0 Kommentare Columbia Sportswear Company Outlines Strategic Priorities and Plan to Accelerate Profitable Growth

Columbia Sportswear Company (NASDAQ: COLM, the "Company"), a multi-brand global leading innovator in outdoor, active and lifestyle products including apparel, footwear, accessories, and equipment, is hosting a meeting with investors and analysts at its headquarters to outline the Company’s strategic priorities and growth strategies, and introduce 3-year financial targets.

Chairman, President and Chief Executive Officer Tim Boyle commented, “From our IPO in 1998 to 2021, Columbia Sportswear Company delivered a 9 percent net sales compound average growth rate (CAGR), 11 percent diluted earnings per share CAGR and a 13 percent annual total shareholder return. Today, we are providing multi-year financial targets that demonstrate our confidence in our ability to accelerate growth opportunities over the next three years and beyond.

“Our 3-year plan outlines our balanced, broad-based growth that will be amplified by three key accelerators: footwear, international expansion and digital sales growth. Columbia, with its differentiated innovation and value proposition, will add over $700 million in net sales by 2025. SOREL is expected to be our fastest growing brand, generating a 20 to 22 percent 3-year CAGR, fueled by its year-round product offering and brand momentum. We anticipate delivering operating margin improvement over this time period, while investing in several areas, including demand creation and digital and supply chain capabilities.

“We are focused on our strategic priorities to:

Accelerate Profitable Growth by unlocking the full potential of our brand portfolio;
Create Iconic Products that are differentiated, functional and innovative;
Drive Brand Engagement through increased, focused demand creation investments to grow brand awareness and build brand affinity;
Enhance Consumer Experiences by investing in capabilities to delight and retain consumers and better serve our wholesale partners;
Amplify Marketplace Excellence, with a digitally-led, omni-channel global distribution strategy that clearly reflects the quality and value of our products, wherever consumers choose to shop; and
Empower Talent that is driven by our core values, through a diverse and inclusive workforce.”