Nautilus, Inc. Launches New Bowflex BXT8J Treadmill with JRNY Adaptive Fitness App, at Select Retailers

Nautilus, Inc. (NYSE: NLS), an innovation leader in home fitness for over 30 years, today announced the launch of the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility at select online and in-store retail partners –– providing customers with a complete fitness solution at an affordable price point.

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The Bowflex BXT8J treadmill can pair with a user’s phone or tablet, providing access to the JRNY adaptive fitness app, which offers Explore the World routes, JRNY Radio and hundreds of trainer-led workouts. (Photo: Business Wire)

According to a recent survey conducted on Nautilus Inc.’s behalf by YouGov*, the most important attribute of a treadmill is affordability, and the major reasons that stop consumers from purchasing a treadmill are cost and size.

“With the launch of the Bowflex BXT8J treadmill, we continue to diversify our product and omnichannel offerings and provide consumers the ability to shop based on their personal preferences,” said Jay McGregor, senior vice president, general manager, North American Sales, Nautilus, Inc. “We know that affordability is an important attribute for our consumers, and we’re excited to deliver a quality cardio product with digital connectivity, accessible through our nationwide retailer partners.”

The Bowflex BXT8J treadmill offers high-performance cardio combined with the ability to pair the user’s device to the JRNY adaptive fitness app. The treadmill’s built-in media shelf makes it easy to explore new and personalized JRNY workout experiences by using a tablet or phone (available on iOS and Android devices). The JRNY adaptive fitness membership provides access to Explore the World routes, JRNY radio, and hundreds of trainer-led workouts, which are tracked and saved in the JRNY(R) member’s journal.

Bowflex BXT8J Treadmill

Additional features include:

• A 20” W x 60” L running belt and Comfort Tech cushioning system for a softer landing.
• Speeds as high as 12 mph and a 15% motorized incline to push workouts further.
• SoftDrop folding system and transport wheels make it easy to move and store the treadmill around the home.
• A crystal clear DualTrack LCD display comes with 26 built-in workout programs (no Wi-Fi required).
• A heart rate chest strap to help stay in the target zone, along with contact and telemetry-enabled features for heart rate monitoring.

For $1,299 (MSRP), the Bowflex BXT8J treadmill is available for online purchase at select retailers, including Academy, Amazon, Best Buy, Dick’s Sporting Goods, and Nebraska Furniture Mart, as well as in-store at select retailers and Nebraska Furniture Mart locations.