Alkaine88 Earns Full Distribution in Major Wholesale Club with over 220 Locations on the East Coast

The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage company, today highlighted Alkaline88’s rapid expansion into the club channel, including its recent expansion into over 220 clubs of the country’s third-largest warehouse club chain. In less than fourteen months, the brand has made inroads into all three of the top warehouse membership clubs in the United States.

• In the past year, the Alkaline88 1 gallon 4 pack has earned distribution in two out of the three major wholesale club chains and is also available in select Business Centers of the third.
• Distribution economics are favorable in the club channel, with full truckloads heading to relatively few distribution centers that then deliver full pallets to these high-volume clubs.
• The Alkaline88 1 gallon is already the country’s best-selling bulk-size premium water product.

“Our most recent 48-store regional trial in the club channel has expanded into full distribution in a very short time,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “We’re very pleased with how quickly our 1-gallon four pack has been greenlit for sale to all 6.5 million members in over 220 clubs across 17 states. This is the second of the three major clubs in which we’ve earned full distribution in the past year. We also recently announced that we now have our ‘foot in the door’ in the third and largest club chain and we’ll continue to work on that front.

“The recent work we’ve done to strengthen our production and distribution will support Alkaline88’s expansion into the club and other channels in growth markets across the country. Optimizing our network to produce our products closer to important high-volume retailers means we’re spending less on freight and moving more of our best-selling products in bulk. These are both great factors for the improvement of our bottom line, even as we continue to earn new clients and drive new sales.”

About The Alkaline Water Company:

The Alkaline Water Company is the Clean Beverage company making a difference in the water you drink and the world we share.

Founded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88 delivers perfect 8.8 pH alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label “Clean Beverage.” 2021, The Alkaline Water Company was pleased to welcome Shaquille O’Neal to its board of advisors and to serve as the celebrity brand ambassador for Alkaline88.