Global Ad Fraud Detection Market Projected To Reach $9.4 Billion By 2031

PALM BEACH, Fla, Nov. 11, 2022 /PRNewswire/ -- FinancialNewsMedia.com News Commentary - Experts say that over the next coming years the Digital Ad Fraud Detection Software Market will register a magnificent spike in CAGR and in terms of revenue. Digital ad fraud is a deliberate, malicious activity that manipulates ad content delivery and prevents its serving to the targeted audience. One of its major weapons is bots. Digital ad scams operate on multiple levels. It can manipulate traffic and work with more sophisticated things, such as impressions, conversions, and full-on imitation of user activity. Ad fraud detection tools allow users to prevent fraud on a real-time basis through customizable rulesets. Ad fraud detection tool delivers fraud alarms based on deterministic and probabilistic data analysis. These tools deliver superior features and benefits to counter website and mobile app-install fraudulent activity. Further, there were five major types of ad fraud prevention, including signature-based, anomaly-based, credential-based, honeypot-based, and IP blocking.  According to a new research study by Global Insight Services, the ad fraud detection tools market is expected to grow rapidly over the next 10 years to reach a value of more than US$ 9.4 billion by 2031.  The report said: "With the rising number of internet users, the demand for digital advertising is growing due to multiple digital advertising platforms. Digital advertising is now more personalized, sophisticated, and relevant. Consumers spend a huge amount of time online nowadays, and digital advertising offers an effective way to reach multi-device and multi-channel consumers. Marketers are also able to target more consumers with laser-focused precision with digital advertising. Brands are no longer limited to demographics and firmographics but can target the audience most likely to purchase based on thousands of personality, lifestyle, behaviors, and purchase intent segmentation variables."  Active companies in the markets this week include Safe-T Group Ltd. (NASDAQ: SFET), SentinelOne (NYSE: S), CrowdStrike (NASDAQ: CRWD), Cloudflare, Inc. (NYSE: NET), Okta, Inc. (NASDAQ: OKTA).