Hilton Looks Ahead and Identifies Key Travel Trends for 2023, as a Record Year of Travel Draws to a Close

If 2022 was the year of the changed traveler, 2023 is the year of the evolved traveller. Today, Hilton released its latest global 2023 trends report, The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, which reveals the latest consumer expectations following a year when travellers showed up in record numbers.

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Hilton Playa del Carmen, an All-Inclusive Resort (Photo: Business Wire)

Based on a survey of 500 UAE residents commissioned by Hilton, the new report reveals the aspirations and needs of people taking trips next year. Overall, the survey shows that a large number of UAE respondents (74%) wish to travel more in 2023 than they did in 2022. Additionally, (32%) of people said their wish list of travel destinations has increased for next year.

The research uncovered four consistent themes for 2023 travel:

People will turn to travel for deeper, more engaging, human experiences and connections
Travel is a gateway to discovering different perspectives and rich traditions. The research found that UAE travellers will focus on travel in 2023 to create deeper, more engaging connections with family, friends, colleagues, customers, cultures and the planet. Nearly half (46%) of survey respondents want to learn about local culture while traveling, while 39% want access to locally-sourced products. In addition, strengthening connections with friends and/or family through travel was highlighted by 40% of those questioned.

From destination-focused culinary travel packages to impactful programs like Hilton’s Travel with Purpose, which helps guests positively impact the communities they visit, travellers are looking to create meaningful change through more immersive travel experiences. In fact, Hilton is witnessing signs of this growth through its reimagined Hilton Honors Experiences, which saw a 77% year-over-year increase in Hilton Honors Point redemption during the first nine months of 2022, allowing members to connect with their passions through new, exclusive artist and celebrity events.