Hilton Looks Ahead and Identifies Key Travel Trends for 2023, as a Record Year of Travel Draws to a Close - Seite 2

People will recognize travel as an essential part of their wellness routine
Health and fitness emerges from the survey as a significant priority for UAE travellers in 2023 with 36% of people saying travel will be an important part of their wellness routine. Having access to unique spa treatments (33%) came out strongly, as did having access to fitness activities outside of the fitness centre of their hotel (34%). Regarding food and drink, almost half (48%) of people want healthier options while travelling.

Travelers will want to be taken care of more than ever
Next year, Hilton anticipates UAE travellers will have a renewed appreciation for experiencing moments where they feel special. 49% care about friendly and reliable service while travelling and 28% will expect travel and hospitality companies to accommodate their personal needs next year. Specifically, more than half (56%) are looking for personalized food and beverage options and 51% are looking for personalized experiences and activities.

Travellers from the UAE know the importance of wanting to feel valued for their loyalty. In fact, 35% of survey respondents indicate that loyalty perks—such as earning/redeeming points and loyalty benefits—will matter to them when traveling in 2023.

Travelers want frictionless travel innovations that are both technology- and human-led
Hilton’s research found that almost half (46%) of travelers will seek an easier overall travel experience in 2023 and 37% of respondents anticipate hotel technologies will be important to them for a seamless stay.

For a frictionless travel experience, Hilton’s Digital Key allows travelers to bypass the front desk and go straight to their rooms. Additionally, enhanced booking options like Confirmed Connecting Rooms by Hilton allows families and friends to reserve adjoining rooms when booking online.

To read Hilton’s 2023 Trends Report, visit Stories.Hilton.com/2023Trends. To start planning your 2023 holiday and earn exclusive perks, visit Hilton.com and join Hilton Honors for free.

Methodology
Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2023. Business Divisions included: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton commissioned a survey with 72Point, fielded August 2022 among 500 general population consumers in the UAE.