NovaBay Pharmaceuticals Announces the Launch of DERMAdoctor’s TikTok Store in China and Expands Online Marketing in the U.S. and China

NovaBay Pharmaceuticals, Inc. (NYSE American: NBY) announces the expansion of its lifestyle promotional video campaigns on TikTok and its Chinese counterpart Douyin to reach new customers for its Avenova and DERMAdoctor brand products.

“We are expanding our e-commerce presence for DERMAdoctor products in China, which is the world’s largest e-commerce market, accounting for more than 50% of global e-commerce transactions,” said Justin Hall, CEO of NovaBay Pharmaceuticals. “UNQ Group, our new marketing partner in China, is running influencer videos through its Fancy subsidiary on Douyin, while also developing e-commerce strategies and offering integrated solutions to promote our DERMAdoctor products in this exceptionally large market for skincare products. Douyin is the leading short-video app in China and our new influencer videos provide an opportunity to efficiently reach customers among its 550 million active monthly users.

“We recently ran a successful campaign in China during the 12 days of Double 11, so named because it ends on November 11^th. This is the world’s highest-grossing online shopping festival, generating several times more revenue than Black Friday in the U.S. Our influencer ads during this year’s event drove year-over-year increases of 26% in sales and 258% in total visitors to our online DERMAdoctor stores in China,” he added. “Earlier this year, we engaged Doumai, a leading e-commerce solution provider, to refresh our DERMAdoctor e-commerce store on TMall, the Chinese counterpart to Amazon in China. I’m pleased to say that our online store has gained 15,000 followers, with more than 30,000 consumers so far placing DERMAdoctor product orders through Tmall.”

“We are excited to be working with NovaBay and promoting DERMAdoctor’s skincare products, which align with our corporate mission of promoting quality and interesting products that lead to a healthy and beautiful life,” said Mr. Wang Yong, Chairman of UNQ Group.

NovaBay is promoting its products in the U.S. through TikTok, which is among the world’s most powerful forces in digital advertising, particularly in reaching young consumers. TikTok has more than 1 billion users worldwide and is on track to more than double its 2023 ad revenue versus the prior year. The Company’s fun, lifestyle videos on TikTok are proving highly effective in creating brand awareness and driving sales on online platforms like Amazon. For instance, NovaBay is running a fun ad to remind customers to use Avenova Antimicrobial Lid & Lash Spray before putting on mascara and recently teamed with a physician partner for a short-form video message about managing blepharitis.