Platform founded by Sotheby's and Christie's veterans to bring world-renowned artists into digital-art space for the first time

LiveArt to manage historic digital art collections from Yue Minjun, Chen Man, Mr. StarCity, Vhils, Tabitha Swanson, Ivona Tau, and Jason Ebeyer.

NEW YORK, March 15, 2023 /PRNewswire/ -- LiveArt, a global art platform and community of over 400,000 people backed by Animoca Brands, Binance Labs, and KuCoin Labs, today announced the upcoming release of historic new digital-art collections from some of the most prominent international artists of the fine-art world.

Artists include Chen Man, the leading artist and photographer who has shot covers for Vogue and GQ, Yue Minjun, the art market star whose work is in the collections of major museums including SFMoMA and the Denver Art Museum, and Mr. StarCity, whose work has sold for six figures at Christie's and Phillips.

New collections from leading digital creators such as Vhils, the renowned street artist whose work has been presented at institutions including Centre Pompidou and the Barbican Centre will also be managed through LiveArt.

Exclusive first access and preferential pricing for these collections will be provided through LiveArt's LiveArt X Card which goes live on Wednesday 5th April. The LiveArt X Card is designed to protect art from short-term speculation by ensuring long-term value and accurate price models.

"The traditional art world has always understood how to protect value, and we're bringing LiveArt's expertise from that world to Web3," said Boris Pevzner, Co-founder and CEO of LiveArt. "Our platform's AI-powered art market analytics provide proven accurate pricing models based on decades of fine art pricing data, which removes speculation from the equation. Moreover, the LiveArt X Card will provide users with a powerful ecosystem built around our $ART token. The $ART ecosystem has been constructed around the utilities connected to buying and holding art and interacting with the art world, embracing creators, collectors, art institutions, and other partners."

In addition, LiveArt will be partnering with IV Gallery, whose roster for artists includes some of the biggest names in the digital art space, including Beeple, Pak, WhIsBe and BossLogic.

"Acting as a sales platform for the NFT art space is not enough. Marketplaces can play a huge role in helping the Web3 art market mature, bringing even more collectors into the space and driving mainstream adoption, sustainably, for the long term, by  simply by supporting, growing, and protecting the artists careers. LiveArt understands this completely and has the interests of artists in mind, as well as collectors, which is why we're so thrilled to partner with them," said Vincent Harrison, owner of IV Gallery.