Adobe Express for Enterprise Empowers Anyone at Any Business to Create and Deliver On-Brand Content

Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced Adobe Express for Enterprise, a universal creative tool enabling anyone in the enterprise, at any creative skill level, to easily create, share and collaboratively review high-quality and colorful on-brand content, like multimedia assets, social posts and much more.

The new Adobe Express offering is purpose-built for enterprises, enabling even the most decentralized organizations to streamline and accelerate content development. Integrated with Adobe Experience Manager (AEM) Assets, Adobe Express for Enterprise will streamline end-to-end content development workflows, enabling brands to meet ever-increasing demands for customer engagement across channels. Adobe Firefly, Adobe’s new family of creative generative AI models, first focused on generating images and text effects that are safe for commercial use, will bring even more precision, power, speed and ease directly into Adobe Express workflows.

Developing and publishing content at scale has become a significant challenge for businesses, pushing creative teams to their limits. Businesses that expand content creation beyond their limited pool of professional designers unlock immense opportunities to accelerate development. Adobe Express for Enterprise democratizes creativity beyond design teams by offering enterprises three benefits: An intuitive creative application anyone can use, the ability to create branded templates for reuse and an unparalleled collection of high-quality curated assets, templates and collaborative workflows. Together, these capabilities empower marketers, sales teams and in-house content creators to easily and quickly create on-brand content, ranging from social posts and videos to design elements and documents.

“Over the past year, Adobe Express has successfully demonstrated the unique ability to unlock creativity across users of any creative skill level, everyone from those just starting out to experienced creative professionals,” said Govind Balakrishnan, senior vice president, Adobe Express Product at Adobe. “Now Adobe Express for Enterprise will connect teams of all types – from creatives to communicators – as a creative hub, with the highest quality collection of assets and templates, integrated libraries and new brand control features, enabling anyone to create and share on-brand content at scale.”