Adobe Firefly Delivers Creator-Focused, Commercially Viable Generative AI to Millions

Today, Adobe (Nasdaq:ADBE) showcased the incredible momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative. In the first month since Adobe’s Firefly beta launch, creators made it one of the company’s most successful betas ever and generated more than 70 million images with capabilities such as text-to-image, vector re-coloring and text effects, with more coming in the weeks ahead. Adobe developed Firefly, a new family of creative generative AI models, with its AI ethics principles of accountability, responsibility and transparency, enabling Firefly models to be both creator-focused and safe for commercial use.

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Google Bard x Adobe Firefly Image (Graphic: Business Wire)

Adobe and Google are partnering to bring Firefly to Bard, Google’s experimental conversational AI service, with the ability to continue the creative journey further in Adobe Express. In the coming months, Firefly will become the premier generative AI partner for Bard, powering and highlighting text-to-image capabilities. With the new Bard by Google integration, users at all skill levels will be able to describe their vision to Bard in their own words to create Firefly generated images directly in Bard and then modify and use them to create designs via Express.

Adobe and Google are approaching this partnership through a creator-focused lens. Adobe will use the Content Authenticity Initiative’s (CAI) open-source Content Credentials technology to bring transparency to images generated through this integration. This partnership will deliver creator-focused generative AI to millions more people.

“The incredible response to our Adobe Firefly beta demonstrates the power and potential of generative AI to inspire more people to create and the strong demand for a creator-centric, commercially viable approach,” said Ely Greenfield, CTO, Digital Media at Adobe. “We’re empowering millions more people to use Firefly for creative inspiration and design and share standout content with Adobe Express through this integration with Bard by Google.”

“Generative AI has captured the world’s attention and changed how we think about collaboration and productivity,” said Sissie Hsiao, Vice President and GM of Assistant and Bard at Google. “We're thrilled to partner with Adobe Firefly, giving our users the power to bring their creative ideas to life, quickly and easily – directly in Bard.”