PARROT

2023 FIRST-QUARTER BUSINESS - Seite 2

The ANAFI Ai, released for sale from the first quarter of 2022, supported by a gradual promotion strategy, is continuing to highlight its innovative features in an environment with stronger competition. Supported by the Tech Days and the Enterprise Loan Program rolled out internationally, the pre-commercial phases for assessment by businesses are progressing and the ANAFI Ai has responded to some initial invitations to tender in several industries.

Photogrammetry business

The photogrammetry business generated €7.2m of revenues, with annual growth of 7% (+5% at constant exchange rates). While the flagship products in the geomatics and mapping sectors are still the main contributors to revenues, growth is being driven by sales of the most recent business solutions.

A core pillar for growth in 2023, the marketing of complementary equipment, launched at the end of 2022 to extend data collection for photogrammetry to include new mobile devices (smartphones or tablets), has started up effectively, particularly for the “public services and infrastructure” markets.

In addition to its constant focus on the performance of its range of solutions, illustrated by frequent updates and improvements, the photogrammetry business is further strengthening its commercial strategy with businesses. Illustrating this, a new sales team dedicated exclusively to key accounts has been set up.

Outlook

Parrot is taking action to continue moving forward with its growth in 2023. This is the Group’s core focus to gradually and financially balance its operations, while also adapting its cash consumption to the pace of its growth.

Parrot is moving forward with a demanding technological roadmap, focused primarily on automation, cybersecurity and respect for user data. The expression of its strengths is reflected in its sales and marketing strategy, which is supported by solid trends, but with expansion cycles that are difficult to predict. Indeed:

• For the commercial microdrones serving the defense and security markets, the geopolitical situation highlights the need for equipment ensuring high levels of both performance and security in a context of increased sovereignty.
• For industrial sectors, in which microdrones and photogrammetry are combined, the improvements in terms of productivity, traceability and security (people, infrastructure and data), and the reduced carbon footprint (vs. aeronautical or satellite imaging) that they make possible are being promoted with businesses and major groups.
• In terms of photogrammetry solutions, mobile phones, tablets and cameras, which are widely adopted by users, require the marketing of specific equipment that must enable these solutions to be used on a larger scale.