AppYea Announces Appointment of Leading Medical Device Industry Executive Adi Shemer as CEO

GAN YAVNE, ISRAEL / ACCESSWIRE / July 31, 2023 / AppYea Inc. (OTC:APYP), which is focused on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, today announced the appointment of Adi Shemer as Chief Executive Officer of the Company. Mr. Shemer has been working with the Company since February 2023 as a member of the advisory board.

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Mr. Shemer brings over 20 years of senior-level experience in revitalizing and developing international markets for companies, with wide ranging experience in product strategy and market analysis. Mr. Shemer established and managed marketing and distribution channels (direct to consumers and business-to-business) in the U.S. and Europe, mainly in the field of medical devices. Prior to joining the Company, he served as director of operations at Moving Life Ltd, an Israel-based company that develops and markets devices intended to assist seniors, with mobile scooters as its flagship product, where he was primarily responsible for managing the company's U.S. based subsidiary, including developing a full service marketing system, information systems for control and sales management and overseeing the development of new products and upgrades to existing products. Previously, he served as CEO for TR Bikes Ltd, an Israel-based company that develops, manufactures and markets manual and electric cargo bicycles for recreational and business purposes, where he established engineering infrastructures of suppliers and production lines, oversaw direct marketing and B2B efforts, including internet and production platform infrastructures. He also served as CEO at Tzora Active Systems Ltd and its two subsidiary companies in Germany and the U.S. Tzora Active Systems is an Israel-based company that develops, manufactures, and markets add-on power motors for independent and assisted wheelchairs, medical active passive rehabilitation trainers for upper or lower limbs, and a unique line of electric mobility scooters, where he oversaw the re-design and re-focus of the company's business and developed a strategic marketing plan in Israel and international markets. Mr. Shemer has BA from Ariel University in Israel in Industrial Engineering.