Allstate Debuts Coaching Mural to Develop Youth Soccer Players

A new interactive 25-foot art installation adorns a wall on Chicago’s west side. Allstate in partnership with the U.S. Soccer Federation, unveiled an interactive art piece that provides soccer coaching to aspiring youth players.

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U.S. Women's National Team players Naomi Girma, Lynn Williams and Crystal Dunn (left to right) use the coaching mural to practice the "crossbar challenge," a popular soccer drill. (Photo: Business Wire)

Working with Black Star, a program whose mission is to accelerate the growth and popularity of soccer among Black Americans and local nonprofit Intentional Sports, there’s now a dedicated outdoor training space for youth players. The Coaching Mural is an instructional art installation that guides players through an assortment of soccer drills and techniques including shooting, passing and proper foot positioning.

“Soccer is one of the most popular sports in the world and a game that I love, which is why I am so passionate about passing it on to the next generation,” said Crystal Dunn, member of the U.S. Women’s National Soccer Team (USWNT) and board member of Black Women's Player Collective. “My goal is to leave a positive lasting impact on America’s youth and fully diversify the game for generations to come. The current model in the U.S. for high-level training is currently broken and prices out the majority of the youth thus limiting the amount of kids who can participate and extend their careers at the highest level. That's why my teammates and I jumped at the chance to support this community effort to leave a lasting impact.”

Dunn and two additional USWNT team members, Naomi Girma and Lynn Williams provided creative direction for the artwork. Chicago-based artist Dwight White II is the artist behind the project and brought his unique perspective of fine art, sociology, and experiential design to the final installation.

Building on an existing relationship, Allstate worked with Black Star to create the mural with the goal of providing access to soccer training to all youth. Dunn, Girma and Williams’ personal beliefs align with Black Star’s mission, which made them ideal strategic partners for the artwork. The initiative closely aligns with U.S. Soccer’s strategic pillar to Foster the Best Playing Environments, which focuses on making soccer more accessible, removing barriers for entry and providing safe and inclusive environments for all participants.