Introducing BODi’s Growth Game Plan

BODi’s Network Business Transformation

The Beachbody Company, Inc. (NYSE: BODY) (“BODi” or the “Company”), a leading subscription health and wellness company, today announced a key initiative in its extensive turnaround plan to restore growth and generate positive cash flow, employing new tools and incentives more closely aligned with productivity.

The BODi “Growth Game Plan” is designed to reward its higher performing network sales Partners with special bonuses and align overall compensation with industry best practices. The new compensation plan changes will be deployed in January 2024.

Additional key elements of the BODi Growth Game Plan include:

• The appointment of author, speaker, and renowned high-performance coach, Brendon Burchard, to the role of Chief Growth and Performance Advisor to assist the Company’s Partner network to drive enhanced performance. Burchard is the founder and CEO of GrowthDay and an advisor to many successful tech companies.
• The addition of GrowthDay, a subscription-based personal development app, to the BODi Health Esteem ecosystem which the BODi Partner network will be able sell to prospective customers, along with the existing portfolio of digital fitness, nutritional products, and healthy eating programs. Select content from Burchard and the GrowthDay app will also be featured in the BODi app. GrowthDay will be available to the BODi network in November 2023.
• A major simplification of the Company’s overall content development strategy, streamlining the release of new content into the Company’s vast digital fitness library and creating a fully integrated solution for consumers featuring digital fitness, nutritional products, healthy eating programs and the addition of GrowthDay as the core of the Company’s new mindset channel.
• Modifications to the BODi Partner compensation plan designed to reward high-performance, make it easier for new Partners to realize early success and to provide the Company with a more sustainable, scalable, and results-driven compensation program.
• A new simplified monthly digital and nutrition subscription bundle nicknamed “The $99 Rebel”, to give a more affordable alternative to help new subscribers offset inflation concerns.

The BODi Growth Game Plan is designed to help Partners improve the overall productivity of their teams, attract new Partners into the BODi network and create a compelling business opportunity for all Partners, as they help current and potential customers achieve an improvement in their Health Esteem. Health Esteem is a new category of wellness which helps people gain early momentum toward a life changing transformation by meeting them where they are, empowering them to make consistent progress, and giving them proven tools to achieve extraordinary progress of improved health, fitness, weight loss, strength, and self-esteem.