ON24 Named a Leader in 2023-2024 IDC MarketScape for Virtual Events Applications

With AI transforming how businesses drive revenue growth, ON24 (NYSE: ONTF), a digital engagement platform for B2B sales and marketing, was recognized as a Leader in the IDC MarketScape: Worldwide Virtual Events Applications 2023–2024 Vendor Assessment (doc. #US50010323, November 2023). The IDC MarketScape also recognized ON24 for its strengths in data captured during events that lead to actions that drive engagement and revenue, integrations and APIs, and the platform’s use of AI for both content and intelligent metrics.

“The rapid growth of generative AI across platforms will continue. Early implementations are creating personalized content for users while the more advanced users will create personalized video content,” said Wayne Kurtzman, Research Vice President, Social, Communities and Collaboration, IDC. “ON24 is positioned in the Leader's category in the 2023-2024 worldwide IDC MarketScape for virtual events because it offers significant personalization, enables content to be created quickly for multiple channels and modalities, and leverages AI to generate written or video content creation and streamline processes.”

Additional ON24 strengths highlighted in the IDC MarketScape include:

• AI capabilities: ON24 uses AI for both content and intelligent metrics to enable real-time reaction and engagement, including NPSs.
• Integrations and APIs: ON24 easily runs modest or highly customized virtual events. RESTful APIs enable a wide array of functionality and allow for the capture of first-party data within systems of record while supporting versatile user experiences.
• Personalization: ON24 offers significant personalization, enables content to be created quickly for multiple channels and modalities, and leverages AI to generate written or video content creation and streamline processes.
• Perpetual engagement: ON24's new community event type is a significant addition, creating perpetual, face-to-face engagement within an already-robust marketing platform.

According to the report, “Consider ON24 if you want to make an impression on your audience; engage that audience before, during, and after the event; measure the details; and reuse content across platforms or when you just want to have significant creative options and strong metrics that integrate with your MAP, CRM, and BI tools.”