Rent the Runway Names Natalie McGrath Chief Marketing Officer

Company Engages World Class Talent to Reinvigorate Brand Focus and Reignite Growth Funnel

NEW YORK, Feb. 28, 2024 (GLOBE NEWSWIRE) -- Rent the Runway (RTR) today announced the appointment of Natalie McGrath as Chief Marketing Officer, effective March 4, 2024. McGrath will oversee all aspects of the Rent the Runway customer journey, including brand and growth marketing, creative services, public relations, and customer service. She will report to Co-Founder, CEO and President Jennifer Hyman.

McGrath’s appointment comes at a pivotal time for Rent the Runway, which has spent the past several years shoring up critical aspects of the business. The company is now focused on reigniting customer growth investments including brand and experiential marketing, lifecycle marketing and customer experience initiatives.

“With a world-class marketer like Natalie McGrath at the helm of this iconic brand, I’m looking forward to seizing on the incredible growth opportunity I believe is ahead of us, and continuing to lead the category we created,” said Hyman. “We are focused on supercharging our market share by creating emotional and lasting connections with our core customers--and reaching net-new audiences. Natalie has proven time and again--with some of the world’s top brands--that this is where she excels, and I’m delighted to partner with her to drive RTR to the next level.”

McGrath is an award-winning marketer who joins RTR with more than 20 years of experience building and scaling top retail and tech brands. Most recently, she led marketing at Afterpay, the leading buy now, pay later platform across its North America and Europe businesses. There, she drove the company to become one of top 10 fastest growing brands in the US in 2021. Prior to joining Afterpay, McGrath served as Vice President Marketing North America/Head of US at BooHoo Group PLC, scaling the UK’s largest retailer’s US operations to over $2bn in revenue. She has also held senior leadership roles at iconic luxury retailers including Coach, where she oversaw international marketing, and Alexander Wang, where she launched the brand’s ecommerce platform in 25+ countries. She began her career at Net-a-Porter, where she built the company’s partnerships program.