Culture Kings Returns as an Official Partner of Rolling Loud California

Culture Kings, a premier international streetwear brand and retail destination, proudly announces its return as an official partner of Rolling Loud California, taking place in Inglewood, CA from March 14th to March 17th, 2024. This marks the second consecutive year of the global partnership between Culture Kings and Rolling Loud, the World’s Largest Hip-Hop Festival, further solidifying the brand’s commitment to music, fashion, and culture.

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Culture Kings proudly returns as an official partner of Rolling Loud California. (Photo: Business Wire)

As part of this exciting collaboration, Culture Kings will once again serve as the official streetwear retailer at the renowned hip-hop festival, presenting an exclusive ‘Rolling Loud’ merchandise capsule commemorating the partnership. Attendees can shop the limited-edition collection online or at the branded pop-up shop on-site at the festival.

Additionally, Culture Kings will present a branded stage at Rolling Loud California, showcasing some of music's most vital emerging artists. This stage will be a hub of energy and excitement, featuring electrifying performances that embody the spirit attendees have grown to love since the inception of the iconic festival. Culture Kings will also elevate the experience by constructing a branded basketball court on-site, providing festival-goers with a unique and interactive space to engage with the brand.

“Culture Kings and Rolling Loud share a passion for pushing culture forward with music and fashion, and we are excited to continue our partnership through Rolling Loud California 2024,” said Rolling Loud Co-Founders/Co-CEOs Matt Zingler and Tariq Cherif. “The Culture Kings Stage will showcase some of the most exciting rising rappers in the game today, including local heroes from L.A. and the West Coast, and we know fans will love what we cooked up for our 2024 merch collab.”

“We’re excited to team up with Rolling Loud yet again and bring Culture Kings’ disruptive ‘retailtainment’ ethos to life on our branded stage, through our exclusive capsule collection with our merch customization station, and our Culture Kings Court basketball activation. As huge fans of the Rolling Loud festivals, we’re confident that our brand activations will create a memorable experience for festival-goers and make this Rolling Loud x Culture Kings experience one for the books,” said Jonathan Yuska, Culture Kings U.S. President.