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SGT German Private Equity: VC investment AuctionTech focuses on Artificial Intelligence - Seite 2

From a strategic perspective, Jan Thiel sees the utilization of AI as another key success factor that can significantly increase both the efficiency and the quality of the sales results achieved by the digital offer management platform, thus providing a launchpad that will accelerate the company's continued successful growth and internationalization. He adds: "AI will fundamentally change the real estate industry - away from a ‘one-size-fits-all’ approach with standard property brochures and fixed prices, towards a far more individualized positioning and more target group-specific marketing of individual properties. This will lead to much more dynamic market pricing. And this is precisely where PropNow comes in with its digital offer management solution, creating the opportunity to achieve the optimum market price in the shortest time possible.”

Christoph Gerlinger, CEO of SGT German Private Equity, lead investor and largest shareholder of AuctionTech, adds: "Artificial intelligence will not only bring efficiency gains for AuctionTech, but will also significantly increase customer benefits by recognizing patterns in property valuation and bidding behaviour. AuctionTech thus remains one of the innovation leaders in the digitalization of real estate sales."

 

About SGT German Private Equity

SGT German Private Equity is a listed investment holding based in Frankfurt am Main.

From mid-March 2024, the company will focus entirely on artificial intelligence and change its name to ‘German AI Group’.

From its origin as a leading German venture capital provider under the former name German Startups Group, SGT German Private Equity holds a heritage portfolio of minority stakes in some promising German Tech Startups.

 

About AuctionTech

AuctionTech.com develops and operates tailor-made, white-label solutions for online auctions of real estate, art and luxury objects, and offers them via a Software-as-a-Service (SaaS) model worldwide. AuctionTech pioneered the unique Live Video Auction, enabling to run and broadcast digital live auctions from anywhere in the world to any device worldwide in true real-time. Based on its proprietary technology platform, over 110,000 items have been auctioned and numerous world records for online prizes have been achieved.