New Study Finds GenAI as Top Tech Investment for Manufacturers, While 94% Expect to Maintain or Expand Their Workforce

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced the results of the 9^th annual “State of Smart Manufacturing Report.” The global study surveyed more than 1,500 manufacturers across 17 of the leading manufacturing countries.

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Rockwell Automation's 9th annual State of Smart Manufacturing Report (Graphic: Business Wire)

This year’s report reveals a focus on harnessing new and emerging technologies to build resiliency, improve quality, maximize workforce potential, and drive sustainable growth.

“A skilled workforce is the cornerstone of any successful manufacturing operation, but attracting, managing and retaining workers is proving to be an ongoing challenge,” said Cyril Perducat, senior vice president and chief technology officer, Rockwell Automation. “The survey found technology alone is not the answer. To remain competitive, manufacturers need to focus their staff on embracing new technology as a core part of their evolving organizational culture, creating a technology/worker partnership that drives their business forward.”

Key global findings include:

• AI ranks as the top capability that manufacturers believe will drive the biggest business outcomes. 83% of manufacturers expect to use generative AI (GenAI) in their operations in 2024.
• 95% of manufacturers are using or evaluating smart manufacturing technology – up from 84% in 2023.
• 94% of manufacturers plan to maintain or grow their workforce due to smart manufacturing technology adoption, with a heavy focus on repurposing workers to new or different roles and/or hiring more workers.
• Change management is the leading workforce-related obstacle for manufacturers in 2024.
• Manufacturers cite “improved quality” as the top positive outcome they hope to achieve from existing smart manufacturing technology for a second consecutive year. Additionally, “quality control” ranks as the #1 AI/Machine Learning use case in 2024.
• For the first time, cybersecurity is listed as one of the top five external risks for manufacturers in 2024, ranking third overall.
• Energy management is the factor that matters most to manufacturers’ sustainability/ESG programs.

“The workforce of 2019 is not coming back,” said Allison Kuhn, principal analyst, LNS Research. “Developing a sustainable workforce strategy is critical to successfully navigate daunting manufacturing challenges. Leaders are winning the war for talent by embracing this new reality and with a laser focus on three imperatives: 1) Total Employee Experience, 2) Servant Leadership, and 3) Connected Frontline Workforce (CFW) Applications.”