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Heliad AG: Heliad AG leads seven figure Pre-Series A round of Berlin-based ChefCoco - Seite 2

Self-propelled distribution – ChefCoco's approach has made substantial ground in the past six months to now become the leading provider of corporate meal services in Berlin, winning clients from peers and operating with 100% retention. ChefCoco is setting a new standard against conventional solutions with a flexible and nutrition-informative offer. The company's partnership strategy including meal subsidization drives high customer engagement, with the average employee ordering multiple times per week. This not only fosters exceptional word-of-mouth promotion but also strengthens the product-led growth model, resulting in above-average levels of customer loyalty.

Exceptional business case – The market opportunity that ChefCoco is addressing is significant. The market for ready-to-eat meals, globally a USD 750bn+ market, presents immense growth opportunities. ChefCoco's blend of quality, sustainability, and affordability positions the company uniquely in this growing market. Above all, its capital-efficient model forms the basis for its above-average unit economics. Fuelled by its exponentially growing customer base, economies of scale will make scaling particularly attractive.

Strong and complementary founding team – The executive team's diverse backgrounds ranging from large international corporations to diverse startups and ultimately Michelin-starred restaurants combines strong expertise in operations, upscaling and culinary cuisine. The passionate vision of the Australian founder Shaminder Dhillon and his team to innovate food delivery further strengthens our confidence in the capability to scale the business model, further expand revenues and become a major player in the respective field to serve millions of office lunches every day in the future. This collective experience is a source of our strong belief and we are excited to back this team in setting new industry standards.

 

About ChefCoco

The ready-to-eat meal provider, ChefCoco, was founded in 2021 in Berlin by experienced culinary and business experts to revolutionize the FoodTech industry. The company currently offers a corporate meal delivery service, enabling customers to experience flexible healthy meals and save cooking time. Thereby closing the gap between traditional food delivery and meal kits, providing affordable, healthy, and convenient meals. ChefCoco streamlines the food-ordering experience with their self-developed application, enabling users to effortlessly personalize their weekly menu, adjust their health and taste preferences, or skip a meal. Visit their website and Instagram for more information.