Licensing Expo Opening Keynote Explores the Future of Gaming - Seite 2

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Maya Rogers, CEO of Tetris, leads all worldwide business initiatives of the Tetris brand, one of the leading and most distinctive video game brands and franchises in the world with a history that spans 40 years. Through Rogers' game development, global licensing, marketing, brand management, merchandising and IP enforcement, Tetris has also expanded as a lifestyle brand, which has more than 90 licensees and promotional partners globally. Prior to joining Tetris, Rogers has steered development efforts for Sony Computer America, American Honda and more.

"Licensing Expo is where we plant the seeds for how we creatively approach emerging trends we see across the market. These phenomenal global leaders in gaming IP are at the forefront of tomorrow's leading brand extensions, tapping into what resonates best with their communities," states Anna Clarke, Senior Vice President of the Global Licensing Group, which produces Licensing Expo. "Especially as this year we focus on all iterations of 'Brands at Play,' we are setting the stage by shining the light on gaming as the category of the future. Digitization impacts brand engagement and is a critical area to provide education and ideas into how we can expand."

As the gaming segment connects a community of billions globally, video games are quickly becoming the next major category for licensing growth. Licensing International reported 9.8% of the $340.8 billion global sales revenue of licensed merchandise and services in 2022 came from video games, software and apps.

Over 300 exhibiting companies, including Paramount, LEGO, Warner Bros., Nintendo, Riot Games, The Walt Disney Company, Netflix, SEGA, Mattel, Crunchyroll, Minecraft, NASCAR and many more will be at Licensing Expo.

To learn more about Licensing Expo and register to attend, visit  www.licensingexpo.com. 

About Global Licensing Group 

The Global Licensing Group at Informa Markets , a subsidiary of Informa plc (LON:INF), is the licensing industry's leading tradeshow organizer and media partner. Its mission is to provide licensing opportunities around the world by bringing brands and products together. The following events and information products are produced for the licensing industry by the Global Licensing Group at Informa Markets: Licensing Expo, Brand Licensing Europe, Licensing Expo Shanghai and License Global. Global Licensing Group events are sponsored by Licensing International.