Himax Joins Forces with E Ink to Revolutionize Smart Retail with Premier of WiseEye AI at 2024 Touch Taiwan - Seite 2

Moreover, within the domain of smart signage, Himax WiseEye AI is revolutionizing e-signage, embodied E Ink’s Kaleido display, offering a versatile suite of always-on sensing AI capabilities, including human presence and individual detection. Leveraging Himax's ultralow power AI for human presence detection, the EPD dynamically adjusts displayed content upon detecting customers approaching, thereby significantly conserving power compared to conventional fixed-interval content changes. For individual detection, the WiseEye-equipped in-store e-signage discerns a viewer’s individual characteristics, such as gender expression, appearance, and age, and displays an individual-correlated and/or personalized advertisement and recommendation of near-by merchants along with relevant product details such as shelf location and manufacturer brands. This creates a real-time enhancement of the shopping experience for customers. Most notably, WiseEye achieves these AI advancements while consuming mere milliwatts of power. When combined with its significant power-saving feature, this results in an extensive battery life for smart e-signage systems.

“The partnership between Himax and E Ink marks a significant evolution from our years of collaboration in the e-reader industry, now venturing into the domain of e-signage and ESL. Leveraging E Ink's versatile ePaper technologies and extensive industry reach, combined with Himax’s robust AI and ultralow power expertise, our goal is to redefine the possibilities of next-generation e-signage and ESL products, envisioning enhanced precision, privacy, and versatility,” concluded Mr. Mark Chen, Vice President of Smart Sensing business at Himax.

“The synergy of E Ink’s ePaper solutions with Himax WiseEye ultralow power AI solution delivers the ultimate battery-powered smart retail signage and ESL solutions boasting significantly extended battery life,” said Mr. JM Hung, Vice President of Business Center at E Ink. “This collaboration enables us to gain deeper insights into end customers’ consumption intentions, facilitating customized product promotions and ultimately driving potential sales growth,” concluded Mr. Hung.

About Himax Technologies, Inc.

Himax Technologies, Inc. (NASDAQ: HIMX) is a leading global fabless semiconductor solution provider dedicated to display imaging processing technologies. The Company’s display driver ICs and timing controllers have been adopted at scale across multiple industries worldwide including TVs, PC monitors, laptops, mobile phones, tablets, automotive, ePaper devices, industrial displays, among others. As the global market share leader in automotive display technology, the Company offers innovative and comprehensive automotive IC solutions, including traditional driver ICs, advanced in-cell Touch and Display Driver Integration (TDDI), local dimming timing controllers (Local Dimming Tcon), Large Touch and Display Driver Integration (LTDI) and AMOLED display technologies. Himax is also a pioneer in tinyML visual-AI and optical technology related fields. The Company’s industry-leading WiseEye Ultralow Power AI Sensing technology which incorporates Himax proprietary ultralow power AI processor, always-on CMOS image sensor, and CNN-based AI algorithm has been widely deployed in consumer electronics and AIoT related applications. While Himax optics technologies, such as diffractive wafer level optics, LCoS microdisplays and 3D sensing solutions, are critical for facilitating emerging AR/VR/metaverse technologies. Additionally, Himax designs and provides touch controllers, AMOLED ICs, LED drivers, EPD drivers, power management ICs, and CMOS image sensors for diverse display application coverage. Founded in 2001 and headquartered in Tainan, Taiwan, Himax currently employs around 2,200 people from three Taiwan-based offices in Tainan, Hsinchu and Taipei and country offices in China, Korea, Japan, Germany, and the US. Himax has 2,772 patents granted and 398 patents pending approval worldwide as of March 31, 2024.