BigCommerce with Amblique Fires up Growth for Barbeques Galore with Launch of New B2B Storefront

BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, today announced Barbeques Galore, one of Australia’s largest retailers of grills and outdoor lifestyle products, has launched its new B2B storefront to expand into new markets and grow the business. Leveraging B2B ecommerce as a growth avenue, Barbeques Galore turned to BigCommerce’s B2B Edition to create personalized buyer experiences and a frictionless B2B purchasing journey to meet buyer expectations, drive conversions and build brand loyalty in new and existing markets.

“BigCommerce’s ability to meet all of Barbeques Galore’s B2B implementation requirements at a competitive price was central to our decision to proceed with the platform, and our existing partner Amblique was a natural choice in ensuring our launch was done on time and on budget,” said Angus McDonald, CEO at Barbeques Galore. “The way in which our teams worked together to deliver the most value to both our business and retail customers in the shortest time possible is a critical enabler of success in the highly competitive, and ever-changing, retail environment.”

In just 12 weeks, agency partner Amblique transformed the brand’s antiquated B2B system into a fully functional, streamlined B2B ecommerce site. Using BigCommerce’s Visual Editor as the base, Amblique integrated BigCommerce’s B2B Edition’s out-of-the-box, enterprise-grade functionalities to bring the flexibility and customization needed to modernize the brand’s B2B ecommerce offering without the heavy investment.

While Barbeques Galore has a well-recognized retail presence with 90 locations around Australia, the retailer also operates an established wholesale and export business that includes 200 independent distributors in Australia and many customers worldwide.

B2B Edition has been critical in helping Barbeques Galore scale. The solution’s multi-storefront (MSF) capability allows the retailer to create custom storefront experiences across its brand that give their sites a localized look and feel specialized for various customer segments, regions, and currencies from a single backend, at a much lower operational cost. The brand has expanded into New Zealand and currently operates Barbeques Galore AU and NZ B2B, Barbeques Galore NZ B2C, Pricotech AU B2B, and Ziegler and Brown NZ Content on the platform.