Neusoft Reach and Ambarella Forge Strategic Partnership to Drive Advancements in Autonomous Driving and Intelligent Automotive Technology

SHANGHAI, China and SANTA CLARA, Calif., April 30, 2024 (GLOBE NEWSWIRE) -- Neusoft Reach Automotive Technology (Shanghai) Co., Ltd., a subsidiary of Neusoft specializing in intelligent vehicle technology, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, announced the establishment of a strategic partnership at the Beijing Auto Show. This cooperation is based on the strong resources and advantages of both parties in areas such as automotive software, autonomous driving technology, electrification, and AI system-on-chip (SoC) products. Through this strategic partnership, the companies plan to jointly promote and explore product technology and market development and realize shared opportunities for collaborative innovation and development.

Photo: From left to right, Yongfeng Wang, chairman of Neusoft Reach; Wei Lius, deputy general manager of Neusoft Reach; Nick Kong, senior director of Greater China business development at Ambarella; and Fermi Wang, chairman, CEO and president of Ambarella.

Leveraging its more than 20 years of research and development experience in autonomous-driving AI visual perception algorithms, Neusoft Reach has fully utilized the high-performance and power-efficiency advantages of Ambarella’s CVflow portfolio of AI SoCs with the independently developed Neusoft Reach neural network algorithms. Since the mass production of the first integrated product, cooperatively launched in 2021, and subsequent jointly developed products such as driver monitoring system (DMS) and front advanced driver assistance system (ADAS) modules, Neusoft Reach and Ambarella have already achieved comprehensive cooperation in multiple key technology areas. These collaborations not only facilitate the implementation of intelligent driving functions at level L2 and above, but also include solid provisions for the iterative upgrade of safety in intelligent vehicles.

Most recently, Neusoft Reach’s third-generation forward-facing intelligent camera, X-Cube 3.0, is powered by Ambarella’s CV22 AI vision SoC. This camera’s AI perception algorithms, targeting L2+ autonomy levels, and processed by Ambarella’s CV22 SoCs, have been mass-produced and deployed by automotive OEMs. By adopting this jointly developed platform, OEMs are able to deploy safe and efficient product technologies and solutions in their passenger vehicles.