Ulta Beauty Announces Strategic Mission Focused on Well-Being for Women and Teens

The Ulta Beauty Charitable Foundation, a 501(c)(3) affiliated with the nation’s largest beauty retailer, is on a mission to support the holistic well-being of women and teens. As part of its ongoing commitment to championing joy and using the power of beauty as a force for good, the foundation and its nonprofit partners aim to support well-being by providing resources to help increase confidence, improve physical health and create a sense of belonging for women and youth.

Since 2016, the Ulta Beauty Charitable Foundation has donated more than $61 million to improve the lives of women and families. Inspired by the deep connection between beauty and well-being – 65% of consumers believe that the beauty category is significantly connected to wellness¹ – the foundation is enhancing its mission to focus on partners and giving opportunities that strategically align with holistic well-being, empowering women and teens to build coping skills, healthy bodies, and supportive relationships.

“Well-being and beauty are intrinsically connected and fundamental to who we are as a company,” said Jodi Caro, general counsel, chief risk & compliance officer at Ulta Beauty. “More than 91% of our associates and the majority of our guests are women; we’re also seeing teens engaging with beauty early on. As the largest beauty retailer in the U.S., we have the power to help shape how young people experience beauty and a responsibility to ensure women and teens have access to the resources and support they need to nurture their holistic well-being inside and out.”

To advance its well-being efforts, the Ulta Beauty Charitable Foundation is launching a national fundraising campaign across its stores benefitting Big Brothers Big Sisters (BBBS) and donating more than $1 million in 2024 to national nonprofit partners focused on well-being, including The Jed Foundation, Active Minds and Girls Inc. To reach all communities including BIPOC and LGBTQ+ communities, the foundation is also donating $2 million to nonprofit partners that focus on well-being efforts specific to these communities. The Ulta Beauty Charitable Foundation will also continue its longstanding support for the Breast Cancer Research Foundation (BCRF) through monetary and in-kind donations, and an in-store fundraising program.