Chinese Search Giant Baidu Makes Strategic Investment in Taboola, Bringing Discovery to China - Seite 2

"We're extremely honored to gain the support of such an esteemed global partner as Baidu," said Adam Singolda, founder and CEO of Taboola. "We believe that discovery has massive growth potential in both existing and untapped markets around the world, and we plan to grow this new category even further with Baidu to help change the way people in China discover content they may like and never knew existed."

Taboola's predictive technology analyzes hundreds of real-time signals (including collaborative filtering, geography, social media trends, and more) to deliver highly-personalized content recommendations. Its platform includes sophisticated targeting capabilities for marketers, and first-of-its-kind content optimization tools for publishers that are provided free of charge.

About Taboola

Taboola is the leading discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web's most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Media Contacts:
Tammy Blythe Goodman
Taboola
[phone]
[e-mail]

Kaiser Kuo
Baidu
[phone]
[e-mail]

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The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Taboola via Globenewswire

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