Parks Associates

Privacy and Data Security Concerns Expand among IoT Consumers - Seite 2

The complimentary webcast will address smart home device ownership, consumer concerns for connected devices, preferences for device guarantees against hacking, willingness to share data, and the impact of privacy rights for consumers. Key issues presented during the webcast:

• The economics of security investments for product development and ongoing cloud support
• Decision points for security and privacy issues during product development and platform strategy
• Speed of innovation and the challenges created when addressing security issues and testing products
• Impact of data sharing incentives
• Current approaches of and differences between the FTC and FCC regarding privacy issues
• Regional privacy issues around the globe and implications for data gathering, storage, and sharing

To register for this webcast, go to http://www.parksassociates.com/iot-security. To schedule a meeting with Brad Russell or request specific research data, contact Holly Sprague at [e-mail] or 720-987-6614.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

About Ayla Networks
Ayla Networks empowers leading manufacturers by simplifying the inherent complexity of the Internet of Things (IoT), enabling them to turn their products into smart connected systems and transform their businesses to compete in the game-changing world of connectivity. Delivered as a cloud platform-as-a-service (PaaS), Ayla's IoT platform provides the flexibility and modularity to enable rapid changes to practically any type of device, cloud or app environment. Ayla Networks was named a 2015 Cool Vendor in the Internet of Things by Gartner, Inc. Ayla's investors include Cisco Investments, the International Finance Corporation, Mitsui, SAIF Partners, Crosslink Capital, Voyager Capital, Ants Capital, 3NOD, Linear Venture, SJF Ventures and Acorn Pacific. For more information, visit www.aylanetworks.com.

Holly Sprague
Parks Associates
720.987.6614
[e-mail]