Kobalt

AWAL De-Mystifies Streaming Data for Independent Artists

New Mobile App Compares Apple Music, Spotify Data and Introduces AWAL Insights(TM) to Help Independent Artists Understand their Streaming Data and Grow their Career

NEW YORK, NY--(Marketwired - Mar 28, 2017) - AWAL, Kobalt's streaming label for independent artists, today announced the release of its new streaming data and insights tool, the AWAL App, available to all AWAL members for download on iOS and Android devices. The AWAL App offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, AWAL curated data-driven insights, and comprehensive royalty revenue.

"What's true today is that the opportunity for independent artists to make a living off streaming is growing. We want to speed that up," said Willard Ahdritz, founder and CEO of Kobalt. "The first step is helping independent artists de-mystify their streaming data. Today's artists need to understand the signals that drive future success and be able to act quickly. The AWAL App puts the power of data into the hands of independent artists to help them build a sustainable career from streaming."

Powered by Kobalt's KORE technology, the AWAL App is the first data and insights mobile product from AWAL's scalable streaming label platform. The AWAL App includes:

• A wealth of data - Access to all of the member's Apple Music and Spotify streaming data easily compared next to each other. Members are able to view breakdowns of streams, listeners, fan demographics, and playlist activity across both streaming services.
• Insights that drive action - Designed by Kobalt's music data science team, AWAL Insights(TM) identifies key trends within the massive amount of streaming metrics from Apple Music and Spotify. Some examples include:
  • Source of streaming volume (e.g. key playlists or recommendations that are driving engagement)
  • Useful location, gender, age, and time of listening trends across services
  • Benchmarks against similar artists and industry averages
• Playlist notifications - Alerts when songs are added to new playlists. This allows artists to act fast and share with their fans to drive future streams or connect with key playlist tastemakers.
• Financials - All of an artist's revenue from all sources, simply displayed with 100% transparency. And because AWAL is powered by Kobalt's global collections platform, artists never have to worry about getting paid.

"As an independent artist it's so important to me to understand who and where my fans are and what songs they're feeling so I can connect better with them," said BBC Sound of 2017 winner, Ray BLK. "The app helps me see where best to perform and what songs to perform. I get to see some dope facts on the AWAL App, like when I saw my listeners are about 50/50 male/female, which is amazing because I never thought men would like the empowering female songs I make."