Luc Belaire Enlists Grammy-Nominated DJ Steve Aoki as the Official Brand Ambassador for Luc Belaire Gold Launch

BURGUNDY, France, June 26, 2017 /PRNewswire/ --

Premium French wine brand Luc Belaire launches new cuvée and welcomes international superstar DJ Steve Aoki to its ambassador network 

Luc Belaire, the world's fastest-growing brand of premium French sparkling wine, is proud to present LUC BELAIRE GOLD, a blend of handpicked Chardonnay and Pinot Noir grapes crafted in the heart of Burgundy, France. With unique elements like an organic sugarcane dosage, a style popularized in 1920s France, and a crystal-clear glass bottle with intricate embossed foil labels, the new cuvée is positioned to be the flagship of the Luc Belaire line. As the celebrity drink of choice, Belaire is also thrilled to announce global superstar DJ Steve Aoki as Belaire Gold's first official brand ambassador.

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Brett Berish, CEO of Sovereign Brands, owners of Luc Belaire, states, "We are incredibly excited to introduce Belaire Gold to the world. We have an unrivalled ambassador network of Belaire fans and are pleased to welcome Steve, whose awe-inspiring creativity and celebratory spirit make him the perfect ambassador for our 'liquid gold.' We will be integrating the Aoki experience with Luc Belaire, both online and in Steve's performances, to create fun, engaging content for our friends and followers."

Aoki joins more than 200 global ambassadors for Belaire, including music industry titans like Rick Ross and DJ Khaled as well as championship-winning athletes from several different sports.

Of his new role, Aoki states, "I'm a longtime fan of Belaire and have already worked with the brand on a series of music videos last year. Since then, I've become even more excited about the brand, the team and everything they stand for. When I heard about the opportunity to be a part of it all with Belaire Gold, I had to do it!"

Belaire Gold's perfect balance of fresh Chardonnay fruit with hints of peach, pear and brioche will be rolling out to select retailers, restaurants and nightclubs around the world in July. 

For more information and to stay updated on upcoming events, fans are encouraged to visit LucBelaire.com and join the #BelaireGold conversation by following @OfficialBelaire on Instagram, Facebook and Twitter.

About Luc Belaire  

Luc Belaire is a premium brand produced in France - the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les Beaune, established in 1898. Luc Belaire Gold joins Belaire's signature cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes - the three favorite Rosé grapes of the region, and Belaire Luxe, an elegant 'blancs de blancs' made exclusively from 100% Chardonnay grapes with a special dosage made from prized Chablis grapes in Burgundy.