Kantar Worldpanel

Global Hypermarket and Supermarket Market Share Shrinks as e-Commerce, Discounters and Traditional Formats Prosper - Seite 2

Discounters 

Discounters are the second-fastest growing channel in 2016 with 5.1% value growth. Discounters saw the highest value growth in Colombia -124% - where over 600 stores were opened in 2016.

Table 3: Value share of discounters across each market and percentage growth of FMCG spend through discounters, per market. (Value share is the percentage of discounter FMCG purchases versus total FMCG purchases across all channels.) 

    Discounters - fastest growing            Discounters - slowest growing
                                                                     
    Market          Value         Growth     Market       Value        Growth
               share 2016      2016/2015             share 2016    2016/2015
    Colombia           7%           124%     Japan         5.3%           3%
    Argentina        8.6%            32%     Spain        16.2%           1%
    Brazil           1.6%            13%     Chile        12.5%          -2%
    UK               9.2%            11%     Portugal     14.4%          -4%
    Ecuador          2.5%             7%     France         11%          -5%

Hypermarkets and supermarkets 

This channel is still growing but at a sluggish pace of 0.7%. It has seen some success in some developing regions of Latin America however it is struggling against discounters in the UK and Spain, Peru, where traditional trade dominates, and in South Korea where e-commerce is fast becoming the dominant channel.

Table 4: Value share of hypermarkets and supermarkets across each market and percentage growth in FMCG spend through hypermarkets and supermarkets, per market. (Value share is the percentage of hypermarket and supermarket FMCG purchases versus total FMCG purchases across all channels.) 

   
    Hypermarkets and supermarkets -              Hypermarkets and supermarkets -
    fastest growing                              slowest growing
                                      Growth                                        Growth
    Market       Value share 2016  2016/2015    Market       Value share 2016    2016/2015
    Argentina               30.1%        25%    Malaysia                70.2%          -1%
    Central Ame.            16.3%        20%    Spain                   66.5%          -1%
    Brazil                  53.7%        16%    UK                      62.7%          -3%
    Indonesia                7.9%        11%    Peru                    15.8%          -5%
    Mexico                  18.8%        10%    South Korea             55.1%          -7%

Traditional trade