MicroStrategy Customer Sumitomo Rubber North America Wins Ventana Research’s 2017 Leadership Award for Digital Technology

MicroStrategy^® Incorporated (Nasdaq:MSTR), a leading worldwide provider of enterprise analytics and mobility software, today announced that Sumitomo Rubber North America Inc. (SRNA) has won the 2017 Ventana Research Leadership Award in the Digital Technology category using MicroStrategy Mobile. SRNA is responsible for the sales and distribution for Falken, Dunlop Motorcycle and Ohtsu branded tires throughout North America and the Caribbean markets. SRNA, a valued MicroStrategy customer since 2006, has been at the forefront of developing cutting-edge new technologies and innovative new manufacturing processes.

The Ventana Research Leadership Award honors individuals, organizations, supporting vendors and consulting firms for their accomplishments in using technology to drive exceptional results and achieve their goals and objectives, and for going the extra mile to advance the use of technology through best practices and leadership.

At SRNA, field sales representatives and engineers across North America, Mexico and the Caribbean have an abundance of data to carry out their jobs. Accessing the right data at the right time is extremely important for customers and sales associates. By developing an iPad application, powered by MicroStrategy Mobile, SRNA sales representatives have easy access to competitor pricing, fitments for popular vehicles in the area, and more. The app combines data from SRNA’s ERP and sales systems with tire market data to provide salespeople with the insight needed to do their jobs better, and help customers make informed purchasing decisions. To learn how SRNA uses MicroStrategy to revolutionize their business, watch this video.

“Operating in a highly competitive market, Sumitomo Rubber North America is constantly looking for ways to gain a competitive edge,” said Cameron Forbes, Director of IT, SRNA. “To set ourselves apart, we wanted to empower our sales network with access to detailed information that could vastly improve the overall sales experience. By developing a sales analytics iPad app with MicroStrategy Mobile, we were able to put valuable information into the hands of sales representatives to help provide a more positive and productive customer experience while also expanding brand awareness.”