City of Gainesville Chooses Iteris VantageLive! for Smart Transportation Initiative

Iteris, Inc. (NASDAQ: ITI), the global leader in applied informatics for transportation and agriculture, today announced that the City of Gainesville, in conjunction with the University of Florida (UF), has awarded a one-year initial contract to implement VantageLive!®, its cloud-based intersection data analytics service, across 20 locations.

The agreement, which is built upon the success of Iteris’ Vantage® and SmartSpan® solutions at 15 intersections in the northern Florida city, is part of a wider initiative to harness the power of advanced transportation technology around the UF campus, where students and teachers will be closely monitoring the software.

With VantageLive!, the City of Gainesville will be able to view intersection activity through the continuous collection and analysis of vehicle, bicycle and pedestrian data. And because it is built on existing Iteris detection infrastructure, higher-cost manual data collection efforts will be reduced, saving the agency money, while allowing traffic engineers to quickly make optimization and prioritization improvements to city roads, sidewalks, bike paths and other modes of transportation.

“We are pleased to be able to work alongside the City of Gainesville, as well as the next generation of traffic engineers from the University of Florida, to harness the power of VantageLive!’s data visualization capabilities,” said Todd Kreter, senior vice president and general manager, Roadway Sensors at Iteris. “Florida is a key strategic growth market for Iteris and projects like this provide the perfect launchpad for more long-term, state-wide implementations based on the efficacy of our advanced intersection technology.”

“As part of our partnership of advanced technology initiative, we are excited to offer Gainesville traffic engineers and UF researchers the ability to differentiate between multimodal road users via VantageLive!’s intuitive interface,” said Emmanuel Posadas, traffic operations manager at the City of Gainesville. “The success and accuracy of Iteris’ Vantage and SmartSpan solutions at the city’s intersections give us full confidence that VantageLive! will help to improve safety for road users in the area, as well as give our engineers vital insights into multimodal activity.”