Activision Blizzard Expands Esports Leadership Team

Today Activision Blizzard, Inc. (NASDAQ: ATVI), announced that it has filled three key esports leadership roles for Activision Blizzard Esports Leagues. Daniel Cherry has joined as chief marketing officer, Marc Kolin has come on board as vice president of finance & strategy, and Brandon Snow has been tapped for the role of chief revenue officer. The three bring a wealth of experience from traditional sports, entertainment, and venue management, and will be supporting several esports goals and initiatives, from viewership and brand awareness (Cherry) to financial oversight and reporting (Kolin) to commercialization and corporate partnerships (Snow).

“We’re committed to maintaining the highest degree of excellence and professionalism in our operation, as well as creating value for our fans, players, and partners with every aspect of our leagues, and the addition of Daniel, Marc, and Brandon to our management team reflects the depth of that commitment,” said Pete Vlastelica, president & CEO of Activision Blizzard Esports Leagues and Major League Gaming. “I’m thrilled that these three talented organizational leaders are bringing their years of sports and entertainment experience to our team, and I look forward to working with each of them to further drive our ambitious marketing, commercialization, and business-planning initiatives.”

Daniel Cherry brings over 20 years of marketing experience to this new role, most recently serving as chief marketing and innovation officer for the New Jersey Devils and the Prudential Center, where he oversaw all marketing/sales strategy, branding, and innovation, as well as being a part of the senior leadership team that supported business operations across multiple professional sports and esports teams. “The company’s innovative approaches to supporting its brands across pop culture is evident in iconic franchises like Blizzard’s Overwatch^® and Activision’s Call of Duty^®, where both celebrate their communities in unique ways beyond the games, as entertainment platforms, and as distinct professional leagues,” said Cherry. “The company’s desire to revolutionize the modern sports and entertainment landscape resonates deeply with me, as it does with the millions of passionate fans who make up their global esports communities. I’m looking forward to supporting these efforts by celebrating these professional players and growing the esports fan base worldwide.”