Smoothies Market Will Rise Due to Increasing Health Consciousness Among Young Population Coupled With Increasing Demand for the Ready-to-go Food Products and Beverages

Radiant Insights, Inc.

SAN FRANCISCO, October 2, 2018 /PRNewswire/ --

The Smoothies Market is subject to witness a substantial growth over the forecast period due to the changing food habits, varying lifestyle patterns among general population and shifting trend towards healthy way of living. Furthermore, increase in health consciousness among young population coupled with increasing demand for the ready-to-go food products & beverages across the globe are expected to drive the growth of smoothies market over the forecast period. Low sugar and carbohydrate content is considered as key factor for market growth in the recent years. The smoothies are gaining more traction among gym trainers owing to health benefits associated with its regular consummation. Regular consummation of the smoothies helps to lose weight, thus gaining wide popularity among young population. In addition, high nutritional content and wide variety of flavors is expected to offer alternative to other beverages such as soft drinks and other non-alcoholic beverages. Increasing consummation of smoothies from North American and European region as a perfect meal replacement or a healthier snack options owing to its appetizing taste, convenience and portability is expected to boost market demand in the upcoming years. However, lack of awareness in developing economies about health benefits of the product coupled with absence of proper packaging methods are expected to restrain market growth to a certain extent. Additionally, higher cost associated with product serves as a major challenge for the growth of smoothie market. Higher penetration and cost-effectiveness of soft drinks and juices are limiting market potential for smoothie industry.

Yet, easy preparation methods and increasing demand for ready-to-cook smoothie extracts in the market is estimated to fuel market demand in the upcoming years. Presence of large retail chains, supermarkets, hypermarkets, domestic stores and online retail stores are propelling market over the forecast period. Smoothies are easy to prepare and contain low calories in comparison with soft drinks & juices. These factors are projected to offer lucrative growth opportunities for industry players in the near future. Globally, the smoothies market is predicted to grow at higher CAGR of 8.59% during the period 2017-2021, providing numerous opportunities for market players to invest in research and development for production of various types of flavoured smoothies. The smoothies are commonly prepared from pureed raw fruit, or vegetables, along with addition of a blender. Smoothie, which is a thick, cold beverage, is mixed with other ingredients like water, crushed ice, raw fruit extracts, organic additives such as honey, sugar, stevia & syrup, and dairy products. Some smoothies also include milk, yogurt, cheese, whey powder, tea, chocolate, herbal supplements, or nutritional supplements. Wide variety of flavors such as mango, strawberry, apple, guava, citrus fruit, berries, and grape-flavored smoothies is expected to attract large consumer base in near future.