HONOR Brand Upgrade Will Supercharge Business Growth

HONOR View20 launch will mark a new chapter for the tech brand loved by global youth 

PARIS, Jan. 22, 2019 /PRNewswire/ -- HONOR, a leading smartphone e-brand, officially announced the HONOR brand upgrade today at the HONOR View20 Global Launch in Paris. The upgrade reveals a new logo, a new slogan of "HONOR MY WORLD" and all-new brand partnerships with MOSCHINO, VIVIENNE TAM and Fortnite.

"HONOR's strong business performance in 2018 saw a 170% YoY increase in our overseas markets. This has brought us closer to our goal of becoming a 'Top 5' global smartphone brand within three years. We aim to become a tech brand loved by global youth. To better meet young people's needs of technology, design, personal expression and community engagement, we upgrade our brand. This new branding will mark the next step in our global business growth," said Mr. George Zhao, President of HONOR.

It is during CES 2018 that HONOR firstly mentioned the goal of becoming a 'Top 5' global smartphone brand within three years. In the very first year of HONOR expansion to overseas markets, this goal has already been achieved in many countries. According to the latest GfK report, HONOR maintains a "Top 2" brand in Russia, and becomes a "Top 4" brand in Italy, Germany, Finland, Saudi Arabia, UAE, Ukraine, and a "Top 5" brand in France, UK and Czech Republic.

To understand, respect and connect with young people across the globe

HONOR is dedicated to becoming a tech brand loved by global youth. For young people who were born in a digital era, technology has fully integrated high-tech into their daily life. Their passion of unique design also motivates HONOR to look for new inspiration. With them in mind, HONOR provides a series of products: HONOR Magic 2 which represents tech idealism, HONOR View 20 which represents ultimate technology and HONOR 10 which represents chic tech.

According to research by the World Youth Congress & Disrupt Creative, 52% of young people describe themselves as a global citizen and 65% favor sharing over ownership. Young people ask for more personal expression and community interaction than before. In respect of these values, HONOR builds a big HONOR community to connect and highly engaged with global youth. HONOR's 21 Fans Clubs all around the world held more than 200 Fan Events in 2018. So far, the number of registered HONOR fans has exceeded 120 million, an unimaginable number for such a young brand.