Charles Schwab Unveils One-of-a-Kind Champion’s Prize in First Year of Tournament Sponsorship

Charles Schwab has been challenging the status quo in the financial services industry on behalf of investors since 1973. Now, as the title sponsor of the Charles Schwab Challenge — a PGA TOUR event that has challenged the world’s top shot-makers for 73 years — the company is celebrating that “challenger spirit” by unveiling a one-of-a-kind prize for the champion of this year’s event: a restored 1973 Dodge Challenger.

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The car — a restomod “Schwab Challenger” that mixes a vintage body with modern comfort, performance and reliability — is covered in custom Glacier Blue paint, with one-off Schwab badging. It also features touches of Colonial’s trademark Scottish royal tartan on the seats, serving as a tribute to the awarding of a tartan plaid jacket to the event’s champions and top committee chairs.

This unique champion’s prize will be displayed at this year’s Charles Schwab Challenge from May 23-26 at Colonial Country Club in Fort Worth, Texas.

To get a glimpse inside the restoration process, visit AboutSchwab.com.

This tournament, which has represented the city of Fort Worth and the Metroplex with distinction for years, celebrates challengers and great competition. “As a brand that was founded on challenging the status quo for investors, we wanted to honor the spirit of the tournament with a one-of-a-kind award that represents the ‘challenger’ spirit of both the champion and our company,” said Andy Gill, executive vice president and Chief Marketing Officer at Charles Schwab. “With this incredible prize and all of the other fan-friendly events and improvements we have planned, we look forward to bringing this challenger spirit to life.”

Charles Schwab & Co., a major sponsor on the PGA TOUR and PGA TOUR Champions, announced last year it would expand its golf presence and its strong commitment to the North Texas community by assuming title sponsorship of the PGA TOUR’s Fort Worth Invitational at Colonial Country Club.

The four-year agreement, which starts this year, runs through 2022.

For more information on the tournament, visit www.charlesschwabchallenge.com.

Charles Schwab Challenge and the Champion’s Prize: By the Numbers

• 1: Number of PGA TOUR events featuring a prize with nearly 500 horsepower.
• 6: Months the car will spend in a ground-up restoration at the hands of Steve Strope and his team at Pure Vision Design in Simi Valley, Calif.
• 73: Years the tournament has been played at Colonial Country Club, including this year, making it the longest-running non-major held at the same location.
• 1973: The year the “champion’s prize” was manufactured, as well as the year Schwab was incorporated.
• 2019: First year of Schwab’s four-year title sponsorship of the event at historic Colonial Country Club, which runs through 2022.

About the Charles Schwab Challenge