Avanci Partners With BlueVenn to Launch its Customer Data Platform and Omnichannel Marketing Tools Within France, Switzerland and Belgium

BRISTOL, England and TOURS, France, Nov. 21, 2019 /PRNewswire/ -- BlueVenn, creator of a leading, award-winning Customer Data Platform (CDP), has signed an agreement with Avanci, France's most experienced multi-channel database marketing agency, to deliver its end-to-end CDP and multi-channel marketing hub to French speaking organisation across France, Switzerland and Belgium.

Under the terms of the partnership, Avanci will provide a full sales, implementation and support package to deliver BlueVenn's highly-regarded CDP technology in the agreed countries. The partnership is the first of its kind in France, with organizations set to benefit from Avanci's extensive expertise in database marketing, alongside BlueVenn's technology that provides well-known B2C brands, such as Ted Baker, Lego, Subaru, Daily Mail and the Washington Post, with a better understanding of their customers and the ability to deliver highly targeted, personalized and compliant marketing.

Research by London Research and BlueVenn in 2019 showed that CDP-equipped organizations were 2.5X more likely to have significantly outperformed their organization's main marketing goal in 2018 than those without. However, with CDP implementations in France scarce compared to the US and UK markets, and very few CDP vendors being committed to customizing their solutions for the French speaking market, the partnership offers an amazing chance for organizations that haven't already done so to leverage a CDP and deliver improved customer experiences, alongside better acquisition and retention results.

Bruno Carroi, MD at Avanci and one of the most respected database marketing professionals in France, is very excited about the new partnership: "I've been watching the CDP market with great interest as it's matured over the past few years, and CDPs are set to be the next big technology craze in France in 2020. It has commonly been a long and complex process for marketers to get access to all the data they need, clean, de-duplicated and unified into a single datamart, but all that can now be done through a single platform and the benefits are too numerous to count. We've chosen BlueVenn as our partner due to our previous relationship. They build robust, business-changing platforms and have the most complete end-to-end CDP offering for mid-market and small enterprise organisations, from whom we see the most interest."