Avanci Partners With BlueVenn to Launch its Customer Data Platform and Omnichannel Marketing Tools Within France, Switzerland and Belgium - Seite 2

Avanci is part of MV Group, one of the largest marketing cooperations in France, and the partnership will extend across the MV Group of companies to support the needs of its clients who require better access to data, a more integrated approach to database marketing, and would benefit from improved customer insights and multi-channel marketing capabilities.

Steve Klin, CEO at BlueVenn, was the first to extol the virtues of Avanci's rich heritage of data marketing: "BlueVenn has had a great, long term relationship with Avanci for over 10 years already, and now I'm excited to announce a new chapter together as we cooperatively launch the BlueVenn Customer Data Platform in France, Switzerland and Belgium. Avanci is a true leader in the world of database marketing and at the forefront of data analytics and multi-channel marketing. It is perfectly placed to help French speaking organisations to improve their multi-channel marketing and analytics capabilities with an end-to-end offering that combines optimised data management, world-class marketing technology, proven campaign processes and unrivalled data intelligence expertise. I'm delighted that BlueVenn can support Avanci and MV Group with their exciting growth strategy."

About BlueVenn

BlueVenn provides marketers with all the analytics, predictive insight and omnichannel marketing automation capabilities they need. Powered by its Customer Data Platform, it works to create a real-time Single Customer View of every customer touchpoint, to help businesses utilize advanced segmentation, analytics and personalization to improve the customer experience and achieve acquisition and retention KPIs. More than 400 brands around the world use BlueVenn's omnichannel marketing and Customer Data Platform solutions and BlueVenn has five offices, located across the US, UK and France.

Website: www.bluevenn.com  

Contact: [e-mail]

About Avanci

Avanci, a subsidiary of MV Group, is a data and CRM consulting firm focused on ROI. With 20 years of experience in relationship marketing, Avanci supports its clients in the definition and implementation of loyalty strategies, deploying its expertise around CDP solutions, data intelligence, and CRM activation.

- 35 employees
- € 4.5 million annual revenue in 2018
- National coverage

About MV Group

MV Group offers a unique recipe in the digital world by providing a global solution with 7 subsidiaries, 31 areas of expertise and a single interlocutor to help French SMEs and mid-cap companies to develop and grow their businesses through a clear and understandable speech.

• 10 years of experience in the web professions
• 240 employees, spread over 10 areas of digital expertise and 31 business lines
• National coverage with local agencies in the Center, East, Grand-Ouest, Nord, Paris, Rhône-Alpes, PACA and South-West regions of France.
• € 31M annual revenue in 2018

MV Group, with a capital of 1m €, is made up of 7 subsidiaries with complementary expertise:

• Mediaveille, a digital agency specializing in acquisition and conversion
• KPI Advance, an audit firm in digital strategy
• Good Buy Media, a media and digital consulting agency
• Winbound, an inbound marketing and inbound sales agency
• Avanci, a data agency specializing in customer loyalty strategy
• Scoor, an influence marketing agency
• Stage301, a school in the company

Contact: Anthony Botibol
[e-mail]  
[phone]