The Global Augmented Reality (AR) Markets Projected to Exceed $198 Billion by 2025 - Seite 3

The Sony booth also featured a virtual production set which transforms the way motion pictures and TV shows are made. The set has been captured from the Sony Pictures studio lot as photo-realistic volumetric data and is shown as a background image on a Crystal LED display. The background changes in real time with the movement of the camera, ensuring the final image has the proper perspective and depth. Virtual production empowers the creator's imagination by allowing directors, cinematographers, and actors to experience the scene as if they are really there, and provides creative flexibility where film production can take place at any time.

NVIDIA Corporation (NASDAQ: NVDA) recently unveiled new G-SYNC displays with a 360Hz refresh rate, providing esports enthusiasts and competitive gamers with the fastest gaming displays ever made. At 360Hz, game frames are displayed once every 2.8ms—up to 6X faster than traditional gaming displays and TVs.

NVIDIA and ASUS are showcasing the world's first G-SYNC 360Hz display--the ASUS ROG Swift 360--at this week's Consumer Electronics Show (CES) in Las Vegas. The display, which will be available later this year, pairs perfectly with GeForce RTX, the world's fastest gaming GPUs, to deliver the absolute best competitive gaming experience.

Intel Corporation (NASDAQ: INTC) recently announced a collaboration with AREA15, one of the first purpose-built experiential retail and entertainment complexes. To thrive in the digital age, traditional retailers and malls face a reinvent-or-die reality. AREA15 is tackling this issue by offering live events, immersive experiences and activations, and monumental art installations, employing ground-breaking technology and much more for the retail environment.

"Today, only top retailers can afford to explore and implement experiential design in their stores. We believe immersive, authentically engaging and inspiring experiences in retail are not only possible, but should be accessible for all. Ecosystem collaboration is in Intel's DNA. AREA15 will help provide scalable, world-class experiential retail solutions for retailers and brands of all sizes."
–  Joe Jensen, Intel vice president and general manager of the Retail, Banking, Hospitality and Education Division

Lumentum Holdings Inc. (NASDAQ: LITE) News: Ambarella, Inc. (AMBA), an AI vision silicon company, Lumentum (LITE), a market-leading designer and manufacturer of innovative optical and photonic products, and ON Semiconductor (ON), a leading provider of CMOS image sensor solutions, recently announced a joint 3D sensing platform for the development of intelligent access control systems and smart video security products such as smart video doorbells and door locks. The platform is based on Ambarella's CV25 CVflow AI vision system on chip (SoC), structured-light powered by Lumentum's VCSEL technology, and ON Semiconductor's AR0237IR image sensor. Ambarella, Lumentum, and ON Semiconductor will demonstrate the platform during CES 2020.