Inuvo Issues Comments on Upcoming Browser Cookie Changes

LITTLE ROCK, Ark., Jan. 23, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by IntentKey artificial intelligence that serves brands and agencies, today issued IntentKey updates in light of recently announced changes to browser functionality that could impact the future of online marketing over the next 24 months.

“Browser developers are struggling to balance how to provide enhanced consumer privacy without damaging the content providers and advertisers that fund and/or contribute to the online experience,” commented Richard Howe, Inuvo CEO. “At Inuvo, we advocate for responsible marketing and the anonymization of consumer information. These are principles our technologies have always been designed to meet. The browser changes announced last week do not appear to require any significant adaptation of our core technologies nor corporate strategy.”

Why the IntentKey works?

The patents behind the artificial intelligence (AI) technology of the IntentKey are rooted in the ability, both contextually and linguistically, to understand the written word in a similar manner to the way the AI assistance technologies used in mobile phones and home devices derive meaning from the spoken word. If you ask your phone “What is Yoga?”, it is likely to respond with something along the lines that Yoga is a group of physical, meditative and spiritual practices or disciplines that originated in India. This is a very broad answer, in part because the advantage of the spoken word is the ability to engage in a manner that narrows down the possibilities. We can, if we do not like the response, be more specific about what we are asking, “Assistant, please tell me more about yoga poses”, which then ultimately leads, iteratively, to a better response from the assistant.

The objective of AI based technologies is to become as good as the human brain is at discerning the unknown. For a machine, Yoga by itself has many possible contexts and as a result, is difficult to understand absent some qualifier like meditation or spirituality or India. Yoga in the context of posing, for example, would greatly narrow down the intent possibilities and ultimately yield a better consumer experience from the assistant. The question then becomes, in the absence of a qualifier like “posing”, how does a machine decide what the user really wants when they simply ask for Yoga?