JBS Launches New Products at Gulfood 2020 - Seite 2

Bordon will also be at Gulfood to introduce two new flavors of corned beef: Spicy and Onion, as well as Chunky (pieces of shredded meat). These versions were specifically developed for the Middle East where there is a large consumer base for this type of product. The brand also plans to promote its ready-to-cook and ready-to-eat ranges, including hot dogs and luncheon meats. After posting 50% growth in the Middle East and Northern Africa (MENA) last year, the company's goal is to expand the brand's influence even further.

EXETER, another Friboi Prepared Foods brand that has been serving the African market for over 50 years, has introduced a new layout with modern, easy to read labels and broadened its portfolio, which now includes Frankfurter sausages (a regional favorite), Brazilian beans, luncheon meat and hamburgers.

The Novapro Animal Proteins range is Novaprom's latest foray into the food industry. The high-functionality collagen comes in fiber or powder format and improves the texture, succulence and stability of processed foods. Novapro Animal Proteins is especially recommended for processed products, burgers, natural meats and other meat-based products. The allergen and gluten-free range is also ideal for the baking industry. During Gulfood, Novaprom will also introduce Novapro FS, a range of additive and ingredient solutions that can be tailored to specific market requirements. 

Innovation Awards

The Company's booth will also be hosting the JBS Innovation Display, with two dedicated areas showcasing its most innovative products. Seara's innovations have already been selected as finalists for the fair's most innovative products in the Gulfood Innovation Awards in the following categories:

 

	Category	Finalist
1	Most Innovative Frozen or Chilled Product	Incredible Seara (100% Plant-based): Breaded and Kibbeh
2	Most Innovative Beef or Chicken Product	Seara Professional Meat and Poultry product range for Foodservice